#E73D60
Closest named color: Paradise Pink (#EF476F). oklch(62.2% 0.205 14), rgb(231, 61, 96).
Aa
Black text reads best on this color (5.23:1).
About this color
#E73D60 is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.205 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.028 away. Black text reads best on it, at 5.23:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.205) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.23:1 |
| White text | 4.01:1 |
Values
| HEX | #E73D60 |
| RGB | rgb(231, 61, 96) |
| HSL | hsl(348, 78%, 57%) |
| OKLCH | oklch(62.2% 0.205 14) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73D60 | 4.01:1 | AA large text | Lc -71.5 | Content text, not long reading |
| Black text on #E73D60 | 5.23:1 | AA | Lc 38.0 | Non-text elements, placeholder text |
| #E73D60 text on white | 4.01:1 | AA large text | Lc 66.0 | Content text, not long reading |
| #E73D60 text on black | 5.23:1 | AA | Lc -35.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FDE2E4
oklch(93.5% 0.03 12.6)
-
Step 200
200
#FCCBCE
oklch(88.6% 0.056 14.1)
-
Step 300
300
#FAA6AD
oklch(80.9% 0.1 14.1)
-
Step 400
400
#F37182
oklch(70.7% 0.16 14)
-
Step 500
500 (this color)
#E73D60
oklch(62.2% 0.205 14)
-
Step 600
600
#D5004A
oklch(55.6% 0.222 14)
-
Step 700
700
#B5003D
oklch(49.2% 0.197 14.2)
-
Step 800
800
#950031
oklch(42.6% 0.17 14.1)
-
Step 900
900
#78132B
oklch(37.6% 0.134 14)
-
Step 950
950
#470F19
oklch(27% 0.084 14.7)
#E73D60 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6B6860 | 0.228 |
| Deuteranopia (no green cones) | #968C5C | 0.209 |
| Tritanopia (no blue cones) | #FD004C | 0.050 |
| Achromatopsia (no color) | #7F7F7F | 0.207 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73D60
#E73D60
oklch(62.2% 0.205 14)
- #009A99
#009A99
oklch(62.1% 0.106 194)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73D60, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.028
- Imperial Red #E63946 ΔE 0.031
- Red Pink #FA2A55 ΔE 0.037
- Pink Red #F5054F ΔE 0.041
- Red Pantone #EF233C ΔE 0.043
- Pinky Red #FC2647 ΔE 0.047
- Strawberry #FB2943 ΔE 0.048
- Faded Red #D3494E ΔE 0.048
Use #E73D60 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.