#E73A72
Closest named color: Paradise Pink (#EF476F). oklch(62.4% 0.21 6.7), rgb(231, 58, 114).
Aa
Black text reads best on this color (5.24:1).
About this color
#E73A72 is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.210 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.029 away. Black text reads best on it, at 5.24:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.210) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.24:1 |
| White text | 4.00:1 |
Values
| HEX | #E73A72 |
| RGB | rgb(231, 58, 114) |
| HSL | hsl(341, 78%, 57%) |
| OKLCH | oklch(62.4% 0.21 6.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73A72 | 4.00:1 | AA large text | Lc -71.4 | Content text, not long reading |
| Black text on #E73A72 | 5.24:1 | AA | Lc 38.2 | Non-text elements, placeholder text |
| #E73A72 text on white | 4.00:1 | AA large text | Lc 65.9 | Content text, not long reading |
| #E73A72 text on black | 5.24:1 | AA | Lc -35.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FDE2E6
oklch(93.6% 0.03 7.5)
-
Step 200
200
#FCCAD3
oklch(88.5% 0.058 6.2)
-
Step 300
300
#FAA5B5
oklch(81% 0.102 7.3)
-
Step 400
400
#F36F8F
oklch(70.8% 0.164 7.1)
-
Step 500
500 (this color)
#E73A72
oklch(62.4% 0.21 6.7)
-
Step 600
600
#D3005D
oklch(55.6% 0.223 6.9)
-
Step 700
700
#B3004E
oklch(49.2% 0.197 6.8)
-
Step 800
800
#94003F
oklch(42.8% 0.171 6.9)
-
Step 900
900
#781135
oklch(37.7% 0.137 7)
-
Step 950
950
#470E1F
oklch(27.1% 0.087 7.3)
#E73A72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #666973 | 0.235 |
| Deuteranopia (no green cones) | #938C6E | 0.215 |
| Tritanopia (no blue cones) | #FC0552 | 0.056 |
| Achromatopsia (no color) | #7F7F7F | 0.212 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73A72
#E73A72
oklch(62.4% 0.21 6.7)
- #009C92
#009C92
oklch(62.4% 0.109 186.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73A72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.029
- Neon Pink #F72585 ΔE 0.045
- Cerise #DE0C62 ΔE 0.047
- Rose #FF006E ΔE 0.050
- Red Pink #FA2A55 ΔE 0.050
- Pink Red #F5054F ΔE 0.052
- Dark Pink #CB416B ΔE 0.054
- Dark Hot Pink #D90166 ΔE 0.058
Use #E73A72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.