#E73691
Closest named color: Neon Pink (#F72585). oklch(63% 0.224 354.6), rgb(231, 54, 145).
Aa
Black text reads best on this color (5.33:1).
About this color
#E73691 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.224 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Neon Pink (#F72585), ΔE 0.035 away. Black text reads best on it, at 5.33:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.224) |
| Temperature | warm |
| Nearest name | Neon Pink (#F72585) |
| Black text | 5.33:1 |
| White text | 3.93:1 |
Values
| HEX | #E73691 |
| RGB | rgb(231, 54, 145) |
| HSL | hsl(329, 79%, 56%) |
| OKLCH | oklch(63% 0.224 354.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73691 | 3.93:1 | AA large text | Lc -70.8 | Content text, not long reading |
| Black text on #E73691 | 5.33:1 | AA | Lc 38.8 | Non-text elements, placeholder text |
| #E73691 text on white | 3.93:1 | AA large text | Lc 65.3 | Content text, not long reading |
| #E73691 text on black | 5.33:1 | AA | Lc -36.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE2EB
oklch(93.6% 0.031 354.7)
-
Step 200
200
#FBC9DB
oklch(88.5% 0.061 354.9)
-
Step 300
300
#F9A3C5
oklch(81% 0.109 354.5)
-
Step 400
400
#F16BA7
oklch(70.7% 0.176 354.5)
-
Step 500
500 (this color)
#E73691
oklch(63% 0.224 354.6)
-
Step 600
600
#CE007B
oklch(55.6% 0.229 354.6)
-
Step 700
700
#AE0067
oklch(49.1% 0.202 354.6)
-
Step 800
800
#900054
oklch(42.7% 0.175 354.8)
-
Step 900
900
#770B46
oklch(37.8% 0.146 354.7)
-
Step 950
950
#460C29
oklch(27.1% 0.092 354.7)
#E73691 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A6C93 | 0.252 |
| Deuteranopia (no green cones) | #8C8C8D | 0.223 |
| Tritanopia (no blue cones) | #F91F5F | 0.077 |
| Achromatopsia (no color) | #808080 | 0.226 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73691
#E73691
oklch(63% 0.224 354.6)
- #00A084
#00A084
oklch(63% 0.119 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73691, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Neon Pink #F72585 ΔE 0.035
- Deep Pink #FF1493 ΔE 0.046
- Electric Pink #FF0490 ΔE 0.047
- Strong Pink #FF0789 ΔE 0.048
- Shocking Pink #FE02A2 ΔE 0.055
- Barbie Pink #FE46A5 ΔE 0.057
- Rose #FF006E ΔE 0.066
- Paradise Pink #EF476F ΔE 0.067
Use #E73691 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.