#E73561
Closest named color: Paradise Pink (#EF476F). oklch(61.6% 0.212 12.4), rgb(231, 53, 97).
Aa
Black text reads best on this color (5.07:1).
About this color
#E73561 is a medium-dark, vivid red. In OKLCH its lightness is 62%, its chroma 0.212 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Paradise Pink (#EF476F), ΔE 0.033 away. Black text reads best on it, at 5.07:1.
| Hue family | Reds |
| Lightness | medium-dark (62%) |
| Chroma | vivid (0.212) |
| Temperature | warm |
| Nearest name | Paradise Pink (#EF476F) |
| Black text | 5.07:1 |
| White text | 4.13:1 |
Values
| HEX | #E73561 |
| RGB | rgb(231, 53, 97) |
| HSL | hsl(345, 79%, 56%) |
| OKLCH | oklch(61.6% 0.212 12.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73561 | 4.13:1 | AA large text | Lc -72.4 | Content text, not long reading |
| Black text on #E73561 | 5.07:1 | AA | Lc 37.2 | Non-text elements, placeholder text |
| #E73561 text on white | 4.13:1 | AA large text | Lc 66.9 | Content text, not long reading |
| #E73561 text on black | 5.07:1 | AA | Lc -34.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F3
oklch(97.2% 0.014 12)
-
Step 100
100
#FDE2E4
oklch(93.5% 0.03 12.6)
-
Step 200
200
#FDCACF
oklch(88.5% 0.058 11.7)
-
Step 300
300
#FCA5AE
oklch(81% 0.103 12.9)
-
Step 400
400
#F56E84
oklch(70.7% 0.166 12.3)
-
Step 500
500 (this color)
#E73561
oklch(61.6% 0.212 12.4)
-
Step 600
600
#D5004E
oklch(55.6% 0.222 12.6)
-
Step 700
700
#B40041
oklch(49.1% 0.196 12.4)
-
Step 800
800
#950034
oklch(42.7% 0.171 12.6)
-
Step 900
900
#7A0F2D
oklch(37.8% 0.139 12.4)
-
Step 950
950
#480D1A
oklch(27% 0.088 12.9)
#E73561 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #676562 | 0.236 |
| Deuteranopia (no green cones) | #948A5C | 0.217 |
| Tritanopia (no blue cones) | #FD0048 | 0.049 |
| Achromatopsia (no color) | #7D7D7D | 0.214 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73561
#E73561
oklch(61.6% 0.212 12.4)
- #009896
#009896
oklch(61.5% 0.105 193.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73561, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Paradise Pink #EF476F ΔE 0.033
- Imperial Red #E63946 ΔE 0.036
- Pink Red #F5054F ΔE 0.036
- Red Pink #FA2A55 ΔE 0.038
- Cerise #DE0C62 ΔE 0.044
- Red Pantone #EF233C ΔE 0.044
- Pinky Red #FC2647 ΔE 0.049
- Strawberry #FB2943 ΔE 0.051
Use #E73561 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.