#E73433
Closest named color: Imperial Red (#E63946). oklch(60.8% 0.215 26.7), rgb(231, 52, 51).
Aa
Black text reads best on this color (4.93:1).
About this color
#E73433 is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.215 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.018 away. Black text reads best on it, at 4.93:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.215) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 4.93:1 |
| White text | 4.25:1 |
Values
| HEX | #E73433 |
| RGB | rgb(231, 52, 51) |
| HSL | hsl(0, 79%, 55%) |
| OKLCH | oklch(60.8% 0.215 26.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73433 | 4.25:1 | AA large text | Lc -73.2 | Content text, not long reading |
| Black text on #E73433 | 4.93:1 | AA | Lc 36.4 | Non-text elements, placeholder text |
| #E73433 text on white | 4.25:1 | AA large text | Lc 67.7 | Content text, not long reading |
| #E73433 text on black | 4.93:1 | AA | Lc -33.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F0
oklch(97.1% 0.014 28)
-
Step 100
100
#FEE3DF
oklch(93.7% 0.03 27.8)
-
Step 200
200
#FECBC5
oklch(88.5% 0.059 26.1)
-
Step 300
300
#FDA69C
oklch(80.8% 0.105 26.8)
-
Step 400
400
#F87066
oklch(70.7% 0.169 26.5)
-
Step 500
500 (this color)
#E73433
oklch(60.8% 0.215 26.7)
-
Step 600
600
#D80019
oklch(55.5% 0.226 26.7)
-
Step 700
700
#B70014
oklch(49% 0.2 26.6)
-
Step 800
800
#98000E
oklch(42.8% 0.174 26.8)
-
Step 900
900
#7B1112
oklch(37.7% 0.14 26.9)
-
Step 950
950
#490E0C
oklch(27.1% 0.089 27)
#E73433 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6C6230 | 0.233 |
| Deuteranopia (no green cones) | #98892B | 0.213 |
| Tritanopia (no blue cones) | #FE0037 | 0.047 |
| Achromatopsia (no color) | #7B7B7B | 0.216 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73433
#E73433
oklch(60.8% 0.215 26.7)
- #0094A2
#0094A2
oklch(60.9% 0.104 206.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73433, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.018
- Red Pantone #EF233C ΔE 0.023
- Tomato Red #EC2D01 ΔE 0.026
- Vermillion #F4320C ΔE 0.033
- Cherry Red #F7022A ΔE 0.036
- Strawberry #FB2943 ΔE 0.042
- Crimson #DC143C ΔE 0.045
- Faded Red #D3494E ΔE 0.045
Use #E73433 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.