#E73354
Closest named color: Imperial Red (#E63946). oklch(61.2% 0.213 16.8), rgb(231, 51, 84).
Aa
Black text reads best on this color (4.99:1).
About this color
#E73354 is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.213 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.021 away. Black text reads best on it, at 4.99:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.213) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 4.99:1 |
| White text | 4.20:1 |
Values
| HEX | #E73354 |
| RGB | rgb(231, 51, 84) |
| HSL | hsl(349, 79%, 55%) |
| OKLCH | oklch(61.2% 0.213 16.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73354 | 4.20:1 | AA large text | Lc -72.9 | Content text, not long reading |
| Black text on #E73354 | 4.99:1 | AA | Lc 36.7 | Non-text elements, placeholder text |
| #E73354 text on white | 4.20:1 | AA large text | Lc 67.4 | Content text, not long reading |
| #E73354 text on black | 4.99:1 | AA | Lc -34.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E3
oklch(93.6% 0.031 15.3)
-
Step 200
200
#FDCACC
oklch(88.4% 0.058 15.7)
-
Step 300
300
#FDA5A9
oklch(81% 0.105 16.7)
-
Step 400
400
#F66E7B
oklch(70.6% 0.167 16.6)
-
Step 500
500 (this color)
#E73354
oklch(61.2% 0.213 16.8)
-
Step 600
600
#D60042
oklch(55.6% 0.222 16.7)
-
Step 700
700
#B50036
oklch(49.1% 0.196 16.9)
-
Step 800
800
#96002B
oklch(42.7% 0.171 17)
-
Step 900
900
#7A0F26
oklch(37.6% 0.139 16.6)
-
Step 950
950
#480D16
oklch(26.9% 0.088 17.1)
#E73354 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #686454 | 0.237 |
| Deuteranopia (no green cones) | #95894F | 0.216 |
| Tritanopia (no blue cones) | #FD0041 | 0.045 |
| Achromatopsia (no color) | #7C7C7C | 0.215 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73354
#E73354
oklch(61.2% 0.213 16.8)
- #009699
#009699
oklch(61.1% 0.104 197.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73354, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.021
- Red Pantone #EF233C ΔE 0.029
- Pink Red #F5054F ΔE 0.033
- Red Pink #FA2A55 ΔE 0.036
- Pinky Red #FC2647 ΔE 0.041
- Strawberry #FB2943 ΔE 0.042
- Paradise Pink #EF476F ΔE 0.042
- Crimson #DC143C ΔE 0.043
Use #E73354 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.