#E73198
Closest named color: Neon Pink (#F72585). oklch(62.9% 0.231 351.7), rgb(231, 49, 152).
Aa
Black text reads best on this color (5.29:1).
About this color
#E73198 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.231 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Neon Pink (#F72585), ΔE 0.042 away. Black text reads best on it, at 5.29:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.231) |
| Temperature | warm |
| Nearest name | Neon Pink (#F72585) |
| Black text | 5.29:1 |
| White text | 3.96:1 |
Values
| HEX | #E73198 |
| RGB | rgb(231, 49, 152) |
| HSL | hsl(326, 79%, 55%) |
| OKLCH | oklch(62.9% 0.231 351.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E73198 | 3.96:1 | AA large text | Lc -71.0 | Content text, not long reading |
| Black text on #E73198 | 5.29:1 | AA | Lc 38.6 | Non-text elements, placeholder text |
| #E73198 text on white | 3.96:1 | AA large text | Lc 65.5 | Content text, not long reading |
| #E73198 text on black | 5.29:1 | AA | Lc -36.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FCE1EC
oklch(93.5% 0.033 351.2)
-
Step 200
200
#FBC9DE
oklch(88.5% 0.063 351.4)
-
Step 300
300
#F9A2C9
oklch(80.9% 0.113 351.5)
-
Step 400
400
#F169AD
oklch(70.6% 0.181 351.6)
-
Step 500
500 (this color)
#E73198
oklch(62.9% 0.231 351.7)
-
Step 600
600
#CC0082
oklch(55.6% 0.231 351.6)
-
Step 700
700
#AD006D
oklch(49.1% 0.204 351.8)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900
#77074A
oklch(37.8% 0.151 351.9)
-
Step 950
950
#460A2B
oklch(26.9% 0.095 352.1)
#E73198 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #546B9B | 0.261 |
| Deuteranopia (no green cones) | #898B94 | 0.228 |
| Tritanopia (no blue cones) | #F91D61 | 0.086 |
| Achromatopsia (no color) | #808080 | 0.233 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E73198
#E73198
oklch(62.9% 0.231 351.7)
- #00A080
#00A080
oklch(62.9% 0.122 171.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E73198, closest first.
No curated palette has a color within ΔE 0.04 of #E73198.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Neon Pink #F72585 ΔE 0.042
- Deep Pink #FF1493 ΔE 0.046
- Electric Pink #FF0490 ΔE 0.047
- Shocking Pink #FE02A2 ΔE 0.048
- Strong Pink #FF0789 ΔE 0.050
- Barbie Pink #FE46A5 ΔE 0.058
- Bright Pink #FE01B1 ΔE 0.060
- Rose #FF006E ΔE 0.075
Use #E73198 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.