#E72DA4
Closest named color: Shocking Pink (#FE02A2). oklch(63.1% 0.24 347.4), rgb(231, 45, 164).
Aa
Black text reads best on this color (5.30:1).
About this color
#E72DA4 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.240 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Shocking Pink (#FE02A2), ΔE 0.044 away. Black text reads best on it, at 5.30:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.240) |
| Temperature | warm |
| Nearest name | Shocking Pink (#FE02A2) |
| Black text | 5.30:1 |
| White text | 3.95:1 |
Values
| HEX | #E72DA4 |
| RGB | rgb(231, 45, 164) |
| HSL | hsl(322, 79%, 54%) |
| OKLCH | oklch(63.1% 0.24 347.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E72DA4 | 3.95:1 | AA large text | Lc -70.7 | Content text, not long reading |
| Black text on #E72DA4 | 5.30:1 | AA | Lc 38.8 | Non-text elements, placeholder text |
| #E72DA4 text on white | 3.95:1 | AA large text | Lc 65.2 | Content text, not long reading |
| #E72DA4 text on black | 5.30:1 | AA | Lc -36.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF1F7
oklch(97% 0.016 347.6)
-
Step 100
100
#FCE1EE
oklch(93.5% 0.034 347.1)
-
Step 200
200
#FBC8E1
oklch(88.5% 0.066 347.5)
-
Step 300
300
#F8A1CF
oklch(80.9% 0.117 347.1)
-
Step 400
400
#F067B6
oklch(70.6% 0.188 347.3)
-
Step 500
500 (this color)
#E72DA4
oklch(63.1% 0.24 347.4)
-
Step 600
600
#CA008C
oklch(55.6% 0.234 347.5)
-
Step 700
700
#AB0076
oklch(49.1% 0.207 347.4)
-
Step 800
800
#8D0061
oklch(42.7% 0.18 347.2)
-
Step 900
900
#760351
oklch(37.7% 0.156 347.1)
-
Step 950
950
#46092F
oklch(27% 0.099 347.8)
#E72DA4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D6CA7 | 0.270 |
| Deuteranopia (no green cones) | #848BA0 | 0.235 |
| Tritanopia (no blue cones) | #F82367 | 0.097 |
| Achromatopsia (no color) | #808080 | 0.242 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E72DA4
#E72DA4
oklch(63.1% 0.24 347.4)
- #00A27A
#00A27A
oklch(63.2% 0.129 167.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E72DA4, closest first.
No curated palette has a color within ΔE 0.04 of #E72DA4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Shocking Pink #FE02A2 ΔE 0.044
- Bright Pink #FE01B1 ΔE 0.048
- Deep Pink #FF1493 ΔE 0.052
- Electric Pink #FF0490 ΔE 0.054
- Neon Pink #F72585 ΔE 0.057
- Strong Pink #FF0789 ΔE 0.061
- Barbie Pink #FE46A5 ΔE 0.061
- Hot Magenta #F504C9 ΔE 0.065
Use #E72DA4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.