#E72A40
Closest named color: Red Pantone (#EF233C). oklch(60.2% 0.22 21.8), rgb(231, 42, 64).
Aa
Black text reads best on this color (4.80:1).
About this color
#E72A40 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.220 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Red Pantone (#EF233C), ΔE 0.015 away. Black text reads best on it, at 4.80:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.220) |
| Temperature | warm |
| Nearest name | Red Pantone (#EF233C) |
| Black text | 4.80:1 |
| White text | 4.37:1 |
Values
| HEX | #E72A40 |
| RGB | rgb(231, 42, 64) |
| HSL | hsl(353, 80%, 54%) |
| OKLCH | oklch(60.2% 0.22 21.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E72A40 | 4.37:1 | AA large text | Lc -73.9 | Content text, not long reading |
| Black text on #E72A40 | 4.80:1 | AA | Lc 35.7 | Non-text elements, placeholder text |
| #E72A40 text on white | 4.37:1 | AA large text | Lc 68.4 | Content text, not long reading |
| #E72A40 text on black | 4.80:1 | AA | Lc -33.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FEE2E1
oklch(93.5% 0.031 20.2)
-
Step 200
200
#FFCAC8
oklch(88.5% 0.061 20.9)
-
Step 300
300
#FFA4A1
oklch(80.8% 0.109 21.8)
-
Step 400
400
#F96D6F
oklch(70.6% 0.172 21.7)
-
Step 500
500 (this color)
#E72A40
oklch(60.2% 0.22 21.8)
-
Step 600
600
#D70031
oklch(55.5% 0.224 21.8)
-
Step 700
700
#B60028
oklch(49% 0.197 21.7)
-
Step 800
800
#97001F
oklch(42.7% 0.172 21.9)
-
Step 900
900
#7C0B1B
oklch(37.6% 0.143 22)
-
Step 950
950
#490C11
oklch(26.9% 0.09 21.7)
#E72A40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #675F3F | 0.243 |
| Deuteranopia (no green cones) | #958739 | 0.222 |
| Tritanopia (no blue cones) | #FE0035 | 0.043 |
| Achromatopsia (no color) | #797979 | 0.222 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E72A40
#E72A40
oklch(60.2% 0.22 21.8)
- #00939B
#00939B
oklch(60.4% 0.103 201.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E72A40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Pantone #EF233C ΔE 0.015
- Imperial Red #E63946 ΔE 0.016
- Crimson #DC143C ΔE 0.032
- Cherry Red #F7022A ΔE 0.034
- Pink Red #F5054F ΔE 0.037
- Strawberry #FB2943 ΔE 0.040
- Pinky Red #FC2647 ΔE 0.041
- Tomato Red #EC2D01 ΔE 0.042
Use #E72A40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.