#E729AD
Closest named color: Bright Pink (#FE01B1). oklch(63.3% 0.248 344.4), rgb(231, 41, 173).
Aa
Black text reads best on this color (5.31:1).
About this color
#E729AD is a medium-light, vivid pink. In OKLCH its lightness is 63%, its chroma 0.248 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Bright Pink (#FE01B1), ΔE 0.044 away. Black text reads best on it, at 5.31:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.248) |
| Temperature | warm |
| Nearest name | Bright Pink (#FE01B1) |
| Black text | 5.31:1 |
| White text | 3.94:1 |
Values
| HEX | #E729AD |
| RGB | rgb(231, 41, 173) |
| HSL | hsl(318, 80%, 53%) |
| OKLCH | oklch(63.3% 0.248 344.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E729AD | 3.94:1 | AA large text | Lc -70.6 | Content text, not long reading |
| Black text on #E729AD | 5.31:1 | AA | Lc 39.0 | Non-text elements, placeholder text |
| #E729AD text on white | 3.94:1 | AA large text | Lc 65.1 | Content text, not long reading |
| #E729AD text on black | 5.31:1 | AA | Lc -36.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF1F8
oklch(97% 0.017 343.6)
-
Step 100
100
#FCE1EF
oklch(93.6% 0.035 345.1)
-
Step 200
200
#FBC8E4
oklch(88.5% 0.068 344.5)
-
Step 300
300
#F8A0D3
oklch(80.8% 0.121 344.5)
-
Step 400
400
#F066BD
oklch(70.7% 0.194 344.4)
-
Step 500
500 (this color)
#E729AD
oklch(63.3% 0.248 344.4)
-
Step 600
600
#C80093
oklch(55.6% 0.237 344.5)
-
Step 700
700
#A9007C
oklch(49.1% 0.209 344.4)
-
Step 800
800
#8C0066
oklch(42.7% 0.182 344.5)
-
Step 900
900
#760055
oklch(37.7% 0.161 344.7)
-
Step 950
950
#460832
oklch(27.1% 0.102 344.8)
#E729AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #456CB0 | 0.279 |
| Deuteranopia (no green cones) | #808BA9 | 0.240 |
| Tritanopia (no blue cones) | #F7266B | 0.106 |
| Achromatopsia (no color) | #808080 | 0.250 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E729AD
#E729AD
oklch(63.3% 0.248 344.4)
- #00A374
#00A374
oklch(63.3% 0.135 164.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E729AD, closest first.
No curated palette has a color within ΔE 0.04 of #E729AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bright Pink #FE01B1 ΔE 0.044
- Shocking Pink #FE02A2 ΔE 0.047
- Hot Magenta #F504C9 ΔE 0.051
- Deep Pink #FF1493 ΔE 0.061
- Purpley Pink #C83CB9 ΔE 0.062
- Electric Pink #FF0490 ΔE 0.064
- Pinky Purple #C94CBE ΔE 0.067
- Barbie Pink #FE46A5 ΔE 0.068
Use #E729AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.