#E72950
Closest named color: Imperial Red (#E63946). oklch(60.4% 0.22 16.8), rgb(231, 41, 80).
Aa
Black text reads best on this color (4.83:1).
About this color
#E72950 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.220 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.025 away. Black text reads best on it, at 4.83:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.220) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 4.83:1 |
| White text | 4.34:1 |
Values
| HEX | #E72950 |
| RGB | rgb(231, 41, 80) |
| HSL | hsl(348, 80%, 53%) |
| OKLCH | oklch(60.4% 0.22 16.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E72950 | 4.34:1 | AA large text | Lc -73.8 | Content text, not long reading |
| Black text on #E72950 | 4.83:1 | AA | Lc 35.8 | Non-text elements, placeholder text |
| #E72950 text on white | 4.34:1 | AA large text | Lc 68.3 | Content text, not long reading |
| #E72950 text on black | 4.83:1 | AA | Lc -33.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E2
oklch(93.6% 0.031 17.7)
-
Step 200
200
#FECACB
oklch(88.5% 0.059 17)
-
Step 300
300
#FEA4A8
oklch(80.9% 0.107 16.8)
-
Step 400
400
#F96C7A
oklch(70.7% 0.173 16.6)
-
Step 500
500 (this color)
#E72950
oklch(60.4% 0.22 16.8)
-
Step 600
600
#D60042
oklch(55.6% 0.222 16.7)
-
Step 700
700
#B50036
oklch(49.1% 0.196 16.9)
-
Step 800
800
#96002B
oklch(42.7% 0.171 17)
-
Step 900
900
#7C0A25
oklch(37.7% 0.144 16.7)
-
Step 950
950
#490B16
oklch(26.9% 0.091 16.4)
#E72950 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #646050 | 0.246 |
| Deuteranopia (no green cones) | #94874A | 0.223 |
| Tritanopia (no blue cones) | #FE003B | 0.047 |
| Achromatopsia (no color) | #797979 | 0.222 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E72950
#E72950
oklch(60.4% 0.22 16.8)
- #009496
#009496
oklch(60.4% 0.103 196.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E72950, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.025
- Red Pantone #EF233C ΔE 0.027
- Pink Red #F5054F ΔE 0.028
- Crimson #DC143C ΔE 0.035
- Red Pink #FA2A55 ΔE 0.038
- Pinky Red #FC2647 ΔE 0.043
- Strawberry #FB2943 ΔE 0.043
- Lipstick #D5174E ΔE 0.044
Use #E72950 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.