#E727AA

Closest named color: Bright Pink (#FE01B1). oklch(63.1% 0.248 345.2), rgb(231, 39, 170).

Aa

Black text reads best on this color (5.26:1).

About this color

#E727AA is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.248 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Bright Pink (#FE01B1), ΔE 0.044 away. Black text reads best on it, at 5.26:1.

Hue familyReds
Lightnessmedium-light (63%)
Chromavivid (0.248)
Temperaturewarm
Nearest nameBright Pink (#FE01B1)
Black text5.26:1
White text3.98:1

Values

HEX#E727AA
RGBrgb(231, 39, 170)
HSLhsl(319, 80%, 53%)
OKLCHoklch(63.1% 0.248 345.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #E727AA 3.98:1 AA large text Lc -70.9 Content text, not long reading
Black text on #E727AA 5.26:1 AA Lc 38.7 Non-text elements, placeholder text
#E727AA text on white 3.98:1 AA large text Lc 65.4 Content text, not long reading
#E727AA text on black 5.26:1 AA Lc -36.3 Non-text elements, placeholder text

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.

  1. Step 50

    50

    #FEF1F8

    oklch(97% 0.017 343.6)

  2. Step 100

    100

    #FCE1EF

    oklch(93.6% 0.035 345.1)

  3. Step 200

    200

    #FBC8E3

    oklch(88.5% 0.067 345.5)

  4. Step 300

    300

    #F9A0D2

    oklch(80.9% 0.122 345.4)

  5. Step 400

    400

    #F166BB

    oklch(70.8% 0.193 345.5)

  6. Step 500

    500 (this color)

    #E727AA

    oklch(63.1% 0.248 345.2)

  7. Step 600

    600

    #C90091

    oklch(55.7% 0.236 345.5)

  8. Step 700

    700

    #AA007A

    oklch(49.1% 0.209 345.5)

  9. Step 800

    800

    #8C0065

    oklch(42.7% 0.182 344.9)

  10. Step 900

    900

    #760054

    oklch(37.7% 0.16 345.3)

  11. Step 950

    950

    #460731

    oklch(27% 0.103 345.6)

Export this scale for Tailwind in the Tailwind colors tool

#E727AA with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#466BAD0.279
Deuteranopia (no green cones)#818BA60.241
Tritanopia (no blue cones)#F721690.104
Achromatopsia (no color)#7F7F7F0.250

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #E727AA

    #E727AA

    oklch(63.1% 0.248 345.2)

  • #00A275

    #00A275

    oklch(63.1% 0.133 165)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #E727AA

    #E727AA

    oklch(63.1% 0.248 345.2)

  • #BF45EC

    #BF45EC

    oklch(63% 0.248 315.2)

  • #FB0F56

    #FB0F56

    oklch(63.1% 0.248 15.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #E727AA

    #E727AA

    oklch(63.1% 0.248 345.2)

  • #51A000

    #51A000

    oklch(63% 0.185 135.3)

  • #009D9E

    #009D9E

    oklch(63.1% 0.108 195.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #E727AA

    #E727AA

    oklch(63.1% 0.248 345.2)

  • #968D00

    #968D00

    oklch(63.1% 0.134 105.1)

  • #0097C0

    #0097C0

    oklch(63% 0.12 225.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #E727AA

    #E727AA

    oklch(63.1% 0.248 345.2)

  • #B77C00

    #B77C00

    oklch(63.1% 0.133 75.6)

  • #00A275

    #00A275

    oklch(63.1% 0.133 165)

  • #1487FF

    #1487FF

    oklch(63.1% 0.201 255.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E727AA, closest first.

No curated palette has a color within ΔE 0.04 of #E727AA.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #E727AA in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.