#E72649
Closest named color: Red Pantone (#EF233C). oklch(60.1% 0.222 18.7), rgb(231, 38, 73).
Aa
Black text reads best on this color (4.77:1).
About this color
#E72649 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.222 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Red Pantone (#EF233C), ΔE 0.021 away. Black text reads best on it, at 4.77:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.222) |
| Temperature | warm |
| Nearest name | Red Pantone (#EF233C) |
| Black text | 4.77:1 |
| White text | 4.40:1 |
Values
| HEX | #E72649 |
| RGB | rgb(231, 38, 73) |
| HSL | hsl(349, 80%, 53%) |
| OKLCH | oklch(60.1% 0.222 18.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E72649 | 4.40:1 | AA large text | Lc -74.1 | Content text, not long reading |
| Black text on #E72649 | 4.77:1 | AA | Lc 35.5 | Non-text elements, placeholder text |
| #E72649 text on white | 4.40:1 | AA large text | Lc 68.6 | Content text, not long reading |
| #E72649 text on black | 4.77:1 | AA | Lc -33.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E2
oklch(93.6% 0.031 17.7)
-
Step 200
200
#FFCACA
oklch(88.5% 0.06 18.4)
-
Step 300
300
#FFA4A5
oklch(80.9% 0.108 19)
-
Step 400
400
#FA6C75
oklch(70.8% 0.174 18.8)
-
Step 500
500 (this color)
#E72649
oklch(60.1% 0.222 18.7)
-
Step 600
600
#D7003C
oklch(55.7% 0.223 18.7)
-
Step 700
700
#B60031
oklch(49.2% 0.197 18.8)
-
Step 800
800
#960027
oklch(42.6% 0.171 18.7)
-
Step 900
900
#7D0821
oklch(37.8% 0.146 18.8)
-
Step 950
950
#4A0B14
oklch(27.1% 0.092 18.6)
#E72649 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #645F49 | 0.247 |
| Deuteranopia (no green cones) | #948643 | 0.224 |
| Tritanopia (no blue cones) | #FE0036 | 0.046 |
| Achromatopsia (no color) | #787878 | 0.224 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E72649
#E72649
oklch(60.1% 0.222 18.7)
- #009397
#009397
oklch(60.2% 0.102 198.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E72649, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Pantone #EF233C ΔE 0.021
- Imperial Red #E63946 ΔE 0.022
- Pink Red #F5054F ΔE 0.030
- Crimson #DC143C ΔE 0.031
- Cherry Red #F7022A ΔE 0.040
- Red Pink #FA2A55 ΔE 0.041
- Strawberry #FB2943 ΔE 0.042
- Pinky Red #FC2647 ΔE 0.042
Use #E72649 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.