#E72345
Closest named color: Red Pantone (#EF233C). oklch(59.9% 0.224 19.6), rgb(231, 35, 69).
Aa
Black text reads best on this color (4.72:1).
About this color
#E72345 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.224 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Red Pantone (#EF233C), ΔE 0.019 away. Black text reads best on it, at 4.72:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.224) |
| Temperature | warm |
| Nearest name | Red Pantone (#EF233C) |
| Black text | 4.72:1 |
| White text | 4.44:1 |
Values
| HEX | #E72345 |
| RGB | rgb(231, 35, 69) |
| HSL | hsl(350, 80%, 52%) |
| OKLCH | oklch(59.9% 0.224 19.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E72345 | 4.44:1 | AA large text | Lc -74.3 | Content text, not long reading |
| Black text on #E72345 | 4.72:1 | AA | Lc 35.3 | Non-text elements, placeholder text |
| #E72345 text on white | 4.44:1 | AA large text | Lc 68.8 | Content text, not long reading |
| #E72345 text on black | 4.72:1 | AA | Lc -32.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FFE2E1
oklch(93.6% 0.032 20.1)
-
Step 200
200
#FFCAC9
oklch(88.5% 0.06 19.6)
-
Step 300
300
#FFA4A4
oklch(80.9% 0.108 19.7)
-
Step 400
400
#FB6B73
oklch(70.7% 0.176 19.4)
-
Step 500
500 (this color)
#E72345
oklch(59.9% 0.224 19.6)
-
Step 600
600
#D70039
oklch(55.6% 0.223 19.6)
-
Step 700
700
#B6002F
oklch(49.1% 0.197 19.5)
-
Step 800
800
#960025
oklch(42.6% 0.171 19.5)
-
Step 900
900
#7D071F
oklch(37.7% 0.146 19.6)
-
Step 950
950
#4A0B13
oklch(27.1% 0.092 19.5)
#E72345 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #645D45 | 0.248 |
| Deuteranopia (no green cones) | #94863E | 0.226 |
| Tritanopia (no blue cones) | #FE0033 | 0.045 |
| Achromatopsia (no color) | #787878 | 0.226 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E72345
#E72345
oklch(59.9% 0.224 19.6)
- #009297
#009297
oklch(59.9% 0.102 199.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E72345, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Pantone #EF233C ΔE 0.019
- Imperial Red #E63946 ΔE 0.023
- Crimson #DC143C ΔE 0.028
- Pink Red #F5054F ΔE 0.031
- Cherry Red #F7022A ΔE 0.037
- Strawberry #FB2943 ΔE 0.042
- Pinky Red #FC2647 ΔE 0.043
- Red Pink #FA2A55 ΔE 0.043
Use #E72345 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.