#E71D53
Closest named color: Pink Red (#F5054F). oklch(59.9% 0.227 14.7), rgb(231, 29, 83).
Aa
Black text reads best on this color (4.69:1).
About this color
#E71D53 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.227 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Pink Red (#F5054F), ΔE 0.027 away. Black text reads best on it, at 4.69:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.227) |
| Temperature | warm |
| Nearest name | Pink Red (#F5054F) |
| Black text | 4.69:1 |
| White text | 4.46:1 |
Values
| HEX | #E71D53 |
| RGB | rgb(231, 29, 83) |
| HSL | hsl(344, 81%, 51%) |
| OKLCH | oklch(59.9% 0.227 14.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E71D53 | 4.46:1 | AA large text | Lc -74.4 | Content text, not long reading |
| Black text on #E71D53 | 4.69:1 | AA | Lc 35.2 | Non-text elements, placeholder text |
| #E71D53 text on white | 4.46:1 | AA large text | Lc 68.9 | Content text, not long reading |
| #E71D53 text on black | 4.69:1 | AA | Lc -32.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FFE2E3
oklch(93.7% 0.032 15.4)
-
Step 200
200
#FFC9CC
oklch(88.4% 0.062 14.7)
-
Step 300
300
#FFA3AA
oklch(80.9% 0.109 14.8)
-
Step 400
400
#FB697D
oklch(70.7% 0.179 14.6)
-
Step 500
500 (this color)
#E71D53
oklch(59.9% 0.227 14.7)
-
Step 600
600
#D50048
oklch(55.5% 0.222 14.6)
-
Step 700
700
#B5003C
oklch(49.2% 0.197 14.6)
-
Step 800
800
#960030
oklch(42.8% 0.171 14.7)
-
Step 900
900
#7D0327
oklch(37.7% 0.148 14.8)
-
Step 950
950
#4A0917
oklch(27% 0.094 14.9)
#E71D53 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #605D53 | 0.255 |
| Deuteranopia (no green cones) | #91854D | 0.231 |
| Tritanopia (no blue cones) | #FE0037 | 0.053 |
| Achromatopsia (no color) | #777777 | 0.229 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E71D53
#E71D53
oklch(59.9% 0.227 14.7)
- #009292
#009292
oklch(59.8% 0.102 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E71D53, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pink Red #F5054F ΔE 0.027
- Cerise #DE0C62 ΔE 0.035
- Red Pantone #EF233C ΔE 0.035
- Crimson #DC143C ΔE 0.035
- Imperial Red #E63946 ΔE 0.037
- Lipstick #D5174E ΔE 0.038
- Red Pink #FA2A55 ΔE 0.043
- Pinky Red #FC2647 ΔE 0.049
Use #E71D53 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.