#E71741
Closest named color: Red Pantone (#EF233C). oklch(59.3% 0.23 19.8), rgb(231, 23, 65).
Aa
Black text reads best on this color (4.59:1).
About this color
#E71741 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.230 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Red Pantone (#EF233C), ΔE 0.022 away. Black text reads best on it, at 4.59:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.230) |
| Temperature | warm |
| Nearest name | Red Pantone (#EF233C) |
| Black text | 4.59:1 |
| White text | 4.56:1 |
Values
| HEX | #E71741 |
| RGB | rgb(231, 23, 65) |
| HSL | hsl(348, 82%, 50%) |
| OKLCH | oklch(59.3% 0.23 19.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E71741 | 4.56:1 | AA | Lc -74.9 | Content text, not long reading |
| Black text on #E71741 | 4.59:1 | AA | Lc 34.7 | Non-text elements, placeholder text |
| #E71741 text on white | 4.56:1 | AA | Lc 69.4 | Content text, not long reading |
| #E71741 text on black | 4.59:1 | AA | Lc -32.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FEE2E2
oklch(93.6% 0.031 17.7)
-
Step 200
200
#FDCBCA
oklch(88.5% 0.057 19.6)
-
Step 300
300
#FCA5A5
oklch(80.8% 0.103 19.6)
-
Step 400
400
#F67075
oklch(70.7% 0.165 20)
-
Step 500
500
#EE3D52
oklch(63.1% 0.212 19.6)
-
Step 600
600 (this color)
#E71741
oklch(59.3% 0.23 19.8)
-
Step 700
700
#B6002E
oklch(49.1% 0.197 19.8)
-
Step 800
800
#970025
oklch(42.8% 0.172 19.6)
-
Step 900
900
#7A1121
oklch(37.7% 0.137 19.8)
-
Step 950
950
#480E14
oklch(27% 0.087 19.7)
#E71741 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #615B41 | 0.256 |
| Deuteranopia (no green cones) | #92843A | 0.232 |
| Tritanopia (no blue cones) | #FE002D | 0.048 |
| Achromatopsia (no color) | #767676 | 0.231 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E71741
#E71741
oklch(59.3% 0.23 19.8)
- #009096
#009096
oklch(59.4% 0.101 200)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E71741, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Pantone #EF233C ΔE 0.022
- Crimson #DC143C ΔE 0.023
- Imperial Red #E63946 ΔE 0.030
- Pink Red #F5054F ΔE 0.032
- Cherry Red #F7022A ΔE 0.037
- Lipstick #D5174E ΔE 0.041
- Strawberry #FB2943 ΔE 0.046
- Pinky Red #FC2647 ΔE 0.047
Use #E71741 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.