#E70327
Closest named color: Crimson (#DC143C). oklch(58.5% 0.236 25), rgb(231, 3, 39).
Aa
White text reads best on this color (4.72:1).
About this color
#E70327 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.236 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Crimson (#DC143C), ΔE 0.028 away. White text reads best on it, at 4.72:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.236) |
| Temperature | warm |
| Nearest name | Crimson (#DC143C) |
| Black text | 4.44:1 |
| White text | 4.72:1 |
Values
| HEX | #E70327 |
| RGB | rgb(231, 3, 39) |
| HSL | hsl(351, 97%, 46%) |
| OKLCH | oklch(58.5% 0.236 25) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E70327 | 4.72:1 | AA | Lc -75.5 | Fine for body text |
| Black text on #E70327 | 4.44:1 | AA large text | Lc 34.1 | Non-text elements, placeholder text |
| #E70327 text on white | 4.72:1 | AA | Lc 70.0 | Content text, not long reading |
| #E70327 text on black | 4.44:1 | AA large text | Lc -31.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FEE3E0
oklch(93.7% 0.03 25.3)
-
Step 200
200
#FECBC6
oklch(88.5% 0.059 24.8)
-
Step 300
300
#FEA59E
oklch(80.8% 0.107 24.6)
-
Step 400
400
#F96F69
oklch(70.8% 0.171 24.9)
-
Step 500
500
#F13B3F
oklch(63.2% 0.218 25.1)
-
Step 600
600 (this color)
#E70327
oklch(58.5% 0.236 25)
-
Step 700
700
#B7001C
oklch(49.1% 0.199 25)
-
Step 800
800
#970015
oklch(42.6% 0.173 25)
-
Step 900
900
#7C0E16
oklch(37.7% 0.142 24.8)
-
Step 950
950
#490D0E
oklch(27% 0.09 24.8)
#E70327 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #615725 | 0.261 |
| Deuteranopia (no green cones) | #93831A | 0.236 |
| Tritanopia (no blue cones) | #FF001A | 0.049 |
| Achromatopsia (no color) | #737373 | 0.238 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E70327
#E70327
oklch(58.5% 0.236 25)
- #008C98
#008C98
oklch(58.4% 0.1 205.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E70327, closest first.
No curated palette has a color within ΔE 0.04 of #E70327.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Crimson #DC143C ΔE 0.028
- Red Pantone #EF233C ΔE 0.029
- Cherry Red #F7022A ΔE 0.033
- Tomato Red #EC2D01 ΔE 0.039
- Imperial Red #E63946 ΔE 0.040
- Fire Engine Red #FE0002 ΔE 0.049
- Pink Red #F5054F ΔE 0.049
- Bright Red #FF000D ΔE 0.050
Use #E70327 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.