#E69ACC
Closest named color: Plum (#DDA0DD). oklch(77.6% 0.11 340.4), rgb(230, 154, 204).
Aa
Black text reads best on this color (9.85:1).
About this color
#E69ACC is a medium-light, moderately saturated pink. In OKLCH its lightness is 78%, its chroma 0.110 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.027 away. Black text reads best on it, at 9.85:1.
| Hue family | Pinks |
| Lightness | medium-light (78%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.85:1 |
| White text | 2.13:1 |
Values
| HEX | #E69ACC |
| RGB | rgb(230, 154, 204) |
| HSL | hsl(321, 60%, 75%) |
| OKLCH | oklch(77.6% 0.11 340.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E69ACC | 2.13:1 | Fails | Lc -46.3 | Large or bold text, headings |
| Black text on #E69ACC | 9.85:1 | AAA | Lc 62.3 | Content text, not long reading |
| #E69ACC text on white | 2.13:1 | Fails | Lc 41.6 | Non-text elements, placeholder text |
| #E69ACC text on black | 9.85:1 | AAA | Lc -60.6 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2F0
oklch(93.6% 0.032 341.8)
-
Step 200
200
#F6CAE6
oklch(88.5% 0.061 340)
-
Step 300
300 (this color)
#E69ACC
oklch(77.6% 0.11 340.4)
-
Step 400
400
#E66EC2
oklch(70.6% 0.177 340.3)
-
Step 500
500
#DB3DB2
oklch(63% 0.226 340.4)
-
Step 600
600
#C5009D
oklch(55.5% 0.241 340.4)
-
Step 700
700
#A70085
oklch(49.1% 0.213 340.2)
-
Step 800
800
#8A006D
oklch(42.7% 0.185 340.4)
-
Step 900
900
#701159
oklch(37.7% 0.148 340.4)
-
Step 950
950
#420E34
oklch(27% 0.093 340.6)
#E69ACC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #9DAACE | 0.112 |
| Deuteranopia (no green cones) | #AFB6CA | 0.104 |
| Tritanopia (no blue cones) | #EF9BAC | 0.049 |
| Achromatopsia (no color) | #B2B2B2 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E69ACC
#E69ACC
oklch(77.6% 0.11 340.4)
- #71CC9E
#71CC9E
oklch(77.6% 0.111 160.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E69ACC, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.027
- Faded Pink #DE9DAC ΔE 0.051
- Pig Pink #E78EA5 ΔE 0.054
- Lavender Pink #DD85D7 ΔE 0.061
- Bubblegum Pink #FE83CC ΔE 0.061
- Pinky #FC86AA ΔE 0.062
- Cherry Blossom Pink #F4ACB7 ΔE 0.067
- Rosa #FE86A4 ΔE 0.069
Use #E69ACC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.