#E698F0
Closest named color: Plum (#DDA0DD). oklch(78.7% 0.147 322.8), rgb(230, 152, 240).
Aa
Black text reads best on this color (10.11:1).
About this color
#E698F0 is a light, vivid purple. In OKLCH its lightness is 79%, its chroma 0.147 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.040 away. Black text reads best on it, at 10.11:1.
| Hue family | Purples |
| Lightness | light (79%) |
| Chroma | vivid (0.147) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 10.11:1 |
| White text | 2.07:1 |
Values
| HEX | #E698F0 |
| RGB | rgb(230, 152, 240) |
| HSL | hsl(293, 75%, 77%) |
| OKLCH | oklch(78.7% 0.147 322.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E698F0 | 2.07:1 | Fails | Lc -44.9 | Non-text elements, placeholder text |
| Black text on #E698F0 | 10.11:1 | AAA | Lc 63.6 | Content text, not long reading |
| #E698F0 text on white | 2.07:1 | Fails | Lc 40.4 | Non-text elements, placeholder text |
| #E698F0 text on black | 10.11:1 | AAA | Lc -61.9 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FCF1FD
oklch(97% 0.02 323.2)
-
Step 100
100
#F8E1FB
oklch(93.6% 0.042 322.3)
-
Step 200
200
#F4C8F9
oklch(88.6% 0.081 322.9)
-
Step 300
300 (this color)
#E698F0
oklch(78.7% 0.147 322.8)
-
Step 400
400
#E260F3
oklch(70.7% 0.235 322.9)
-
Step 500
500
#D700EE
oklch(63.1% 0.299 322.9)
-
Step 600
600
#B500C9
oklch(55.6% 0.263 322.8)
-
Step 700
700
#9900AA
oklch(49.1% 0.232 322.8)
-
Step 800
800
#7E008D
oklch(42.7% 0.202 322.5)
-
Step 900
900
#6A0076
oklch(37.7% 0.178 322.9)
-
Step 950
950
#400248
oklch(26.9% 0.124 322.6)
#E698F0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8EAEF3 | 0.132 |
| Deuteranopia (no green cones) | #A2B7ED | 0.120 |
| Tritanopia (no blue cones) | #E9A1B9 | 0.089 |
| Achromatopsia (no color) | #B4B4B4 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E698F0
#E698F0
oklch(78.7% 0.147 322.8)
- #7ED179
#7ED179
oklch(78.6% 0.146 142.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E698F0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.040
- Lilac #CEA2FD ΔE 0.043
- Baby Purple #CA9BF7 ΔE 0.045
- Violet #EE82EE ΔE 0.048
- Pastel Purple #CAA0FF ΔE 0.049
- Lavender Pink #DD85D7 ΔE 0.053
- Pale Violet #CEAEFA ΔE 0.059
- Light Violet #D6B4FC ΔE 0.067
Use #E698F0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.