#E698EB
Closest named color: Plum (#DDA0DD). oklch(78.5% 0.142 324.7), rgb(230, 152, 235).
Aa
Black text reads best on this color (10.05:1).
About this color
#E698EB is a light, vivid purple. In OKLCH its lightness is 78%, its chroma 0.142 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.034 away. Black text reads best on it, at 10.05:1.
| Hue family | Purples |
| Lightness | light (78%) |
| Chroma | vivid (0.142) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 10.05:1 |
| White text | 2.08:1 |
Values
| HEX | #E698EB |
| RGB | rgb(230, 152, 235) |
| HSL | hsl(296, 67%, 76%) |
| OKLCH | oklch(78.5% 0.142 324.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E698EB | 2.08:1 | Fails | Lc -45.2 | Large or bold text, headings |
| Black text on #E698EB | 10.05:1 | AAA | Lc 63.3 | Content text, not long reading |
| #E698EB text on white | 2.08:1 | Fails | Lc 40.7 | Non-text elements, placeholder text |
| #E698EB text on black | 10.05:1 | AAA | Lc -61.6 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FCF1FD
oklch(97% 0.02 323.2)
-
Step 100
100
#F8E1F9
oklch(93.5% 0.04 324.6)
-
Step 200
200
#F4C8F6
oklch(88.5% 0.078 324.8)
-
Step 300
300 (this color)
#E698EB
oklch(78.5% 0.142 324.7)
-
Step 400
400
#E362ED
oklch(70.7% 0.227 324.7)
-
Step 500
500
#D812E6
oklch(63.1% 0.289 324.9)
-
Step 600
600
#B700C4
oklch(55.5% 0.26 324.7)
-
Step 700
700
#9B00A6
oklch(49.1% 0.23 324.7)
-
Step 800
800
#800089
oklch(42.7% 0.2 324.8)
-
Step 900
900
#6B0073
oklch(37.6% 0.176 324.7)
-
Step 950
950
#410446
oklch(27.1% 0.12 324.6)
#E698EB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #90ADEE | 0.129 |
| Deuteranopia (no green cones) | #A4B7E8 | 0.118 |
| Tritanopia (no blue cones) | #EAA0B7 | 0.084 |
| Achromatopsia (no color) | #B3B3B3 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E698EB
#E698EB
oklch(78.5% 0.142 324.7)
- #7CD07E
#7CD07E
oklch(78.4% 0.141 144.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E698EB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.034
- Lilac #CEA2FD ΔE 0.046
- Baby Purple #CA9BF7 ΔE 0.047
- Lavender Pink #DD85D7 ΔE 0.050
- Violet #EE82EE ΔE 0.051
- Pastel Purple #CAA0FF ΔE 0.051
- Pale Violet #CEAEFA ΔE 0.060
- Bubblegum Pink #FE83CC ΔE 0.064
Use #E698EB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.