#E698D8
Closest named color: Plum (#DDA0DD). oklch(77.7% 0.124 333.4), rgb(230, 152, 216).
Aa
Black text reads best on this color (9.84:1).
About this color
#E698D8 is a medium-light, moderately saturated purple. In OKLCH its lightness is 78%, its chroma 0.124 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.022 away. Black text reads best on it, at 9.84:1.
| Hue family | Purples |
| Lightness | medium-light (78%) |
| Chroma | moderately saturated (0.124) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.84:1 |
| White text | 2.13:1 |
Values
| HEX | #E698D8 |
| RGB | rgb(230, 152, 216) |
| HSL | hsl(311, 61%, 75%) |
| OKLCH | oklch(77.7% 0.124 333.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E698D8 | 2.13:1 | Fails | Lc -46.3 | Large or bold text, headings |
| Black text on #E698D8 | 9.84:1 | AAA | Lc 62.3 | Content text, not long reading |
| #E698D8 text on white | 2.13:1 | Fails | Lc 41.7 | Non-text elements, placeholder text |
| #E698D8 text on black | 9.84:1 | AAA | Lc -60.6 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF2FA
oklch(97.2% 0.016 335.1)
-
Step 100
100
#F9E1F4
oklch(93.5% 0.036 332.9)
-
Step 200
200
#F6C9ED
oklch(88.6% 0.069 333.1)
-
Step 300
300 (this color)
#E698D8
oklch(77.7% 0.124 333.4)
-
Step 400
400
#E669D4
oklch(70.7% 0.198 333.3)
-
Step 500
500
#DB30C8
oklch(63.1% 0.253 333.3)
-
Step 600
600
#C000AF
oklch(55.7% 0.25 333.3)
-
Step 700
700
#A20093
oklch(49.1% 0.22 333.5)
-
Step 800
800
#86007A
oklch(42.7% 0.192 333.2)
-
Step 900
900
#700565
oklch(37.8% 0.165 333.6)
-
Step 950
950
#420A3B
oklch(27% 0.104 333.8)
#E698D8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #97ABDA | 0.121 |
| Deuteranopia (no green cones) | #AAB6D6 | 0.112 |
| Tritanopia (no blue cones) | #ED9CAF | 0.064 |
| Achromatopsia (no color) | #B1B1B1 | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E698D8
#E698D8
oklch(77.7% 0.124 333.4)
- #73CE91
#73CE91
oklch(77.9% 0.124 153.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E698D8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.022
- Lavender Pink #DD85D7 ΔE 0.049
- Bubblegum Pink #FE83CC ΔE 0.056
- Baby Purple #CA9BF7 ΔE 0.062
- Lilac #CEA2FD ΔE 0.063
- Violet #EE82EE ΔE 0.066
- Pale Violet #CEAEFA ΔE 0.068
- Pastel Purple #CAA0FF ΔE 0.069
Use #E698D8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.