#E698D4
Closest named color: Plum (#DDA0DD). oklch(77.6% 0.12 335.5), rgb(230, 152, 212).
Aa
Black text reads best on this color (9.80:1).
About this color
#E698D4 is a medium-light, moderately saturated pink. In OKLCH its lightness is 78%, its chroma 0.120 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.023 away. Black text reads best on it, at 9.80:1.
| Hue family | Pinks |
| Lightness | medium-light (78%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.80:1 |
| White text | 2.14:1 |
Values
| HEX | #E698D4 |
| RGB | rgb(230, 152, 212) |
| HSL | hsl(314, 61%, 75%) |
| OKLCH | oklch(77.6% 0.12 335.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E698D4 | 2.14:1 | Fails | Lc -46.5 | Large or bold text, headings |
| Black text on #E698D4 | 9.80:1 | AAA | Lc 62.1 | Content text, not long reading |
| #E698D4 text on white | 2.14:1 | Fails | Lc 41.9 | Non-text elements, placeholder text |
| #E698D4 text on black | 9.80:1 | AAA | Lc -60.4 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF2FA
oklch(97.2% 0.016 335.1)
-
Step 100
100
#FAE2F3
oklch(93.7% 0.034 336.2)
-
Step 200
200
#F6C9EB
oklch(88.5% 0.067 334.9)
-
Step 300
300 (this color)
#E698D4
oklch(77.6% 0.12 335.5)
-
Step 400
400
#E76ACE
oklch(70.7% 0.193 335.7)
-
Step 500
500
#DC33C1
oklch(63.1% 0.246 335.7)
-
Step 600
600
#C200A9
oklch(55.7% 0.247 335.7)
-
Step 700
700
#A4008F
oklch(49.2% 0.218 335.6)
-
Step 800
800
#870076
oklch(42.7% 0.19 335.3)
-
Step 900
900
#700862
oklch(37.7% 0.161 335.2)
-
Step 950
950
#420B39
oklch(27% 0.101 335.6)
#E698D4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #98AAD6 | 0.119 |
| Deuteranopia (no green cones) | #ACB5D2 | 0.108 |
| Tritanopia (no blue cones) | #EE9BAE | 0.059 |
| Achromatopsia (no color) | #B1B1B1 | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E698D4
#E698D4
oklch(77.6% 0.12 335.5)
- #71CD95
#71CD95
oklch(77.6% 0.12 155.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E698D4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.023
- Lavender Pink #DD85D7 ΔE 0.051
- Bubblegum Pink #FE83CC ΔE 0.056
- Pig Pink #E78EA5 ΔE 0.064
- Faded Pink #DE9DAC ΔE 0.064
- Baby Purple #CA9BF7 ΔE 0.066
- Lilac #CEA2FD ΔE 0.067
- Pinky #FC86AA ΔE 0.068
Use #E698D4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.