#E698C4
Closest named color: Plum (#DDA0DD). oklch(77% 0.108 345.1), rgb(230, 152, 196).
Aa
Black text reads best on this color (9.65:1).
About this color
#E698C4 is a medium-light, moderately saturated pink. In OKLCH its lightness is 77%, its chroma 0.108 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.037 away. Black text reads best on it, at 9.65:1.
| Hue family | Pinks |
| Lightness | medium-light (77%) |
| Chroma | moderately saturated (0.108) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.65:1 |
| White text | 2.17:1 |
Values
| HEX | #E698C4 |
| RGB | rgb(230, 152, 196) |
| HSL | hsl(326, 61%, 75%) |
| OKLCH | oklch(77% 0.108 345.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E698C4 | 2.17:1 | Fails | Lc -47.3 | Large or bold text, headings |
| Black text on #E698C4 | 9.65:1 | AAA | Lc 61.3 | Content text, not long reading |
| #E698C4 text on white | 2.17:1 | Fails | Lc 42.6 | Non-text elements, placeholder text |
| #E698C4 text on black | 9.65:1 | AAA | Lc -59.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F7CAE2
oklch(88.5% 0.059 345.1)
-
Step 300
300 (this color)
#E698C4
oklch(77% 0.108 345.1)
-
Step 400
400
#E96EB9
oklch(70.6% 0.174 344.9)
-
Step 500
500
#DF3DA7
oklch(63.1% 0.222 345.2)
-
Step 600
600
#C80092
oklch(55.5% 0.236 344.9)
-
Step 700
700
#AA007B
oklch(49.2% 0.209 345.1)
-
Step 800
800
#8C0065
oklch(42.7% 0.182 344.9)
-
Step 900
900
#721153
oklch(37.8% 0.145 344.9)
-
Step 950
950
#430E30
oklch(27% 0.091 345.5)
#E698C4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #9DA8C6 | 0.113 |
| Deuteranopia (no green cones) | #B0B4C2 | 0.104 |
| Tritanopia (no blue cones) | #F097A7 | 0.043 |
| Achromatopsia (no color) | #B0B0B0 | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E698C4
#E698C4
oklch(77% 0.108 345.1)
- #6BCAA3
#6BCAA3
oklch(77% 0.108 165)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E698C4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.037
- Faded Pink #DE9DAC ΔE 0.042
- Pig Pink #E78EA5 ΔE 0.043
- Pinky #FC86AA ΔE 0.055
- Rosa #FE86A4 ΔE 0.061
- Bubblegum Pink #FE83CC ΔE 0.062
- Lavender Pink #DD85D7 ΔE 0.063
- Rose Pink #F7879A ΔE 0.063
Use #E698C4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.