#E697ED
Closest named color: Plum (#DDA0DD). oklch(78.4% 0.145 324), rgb(230, 151, 237).
Aa
Black text reads best on this color (10.01:1).
About this color
#E697ED is a light, vivid purple. In OKLCH its lightness is 78%, its chroma 0.145 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.038 away. Black text reads best on it, at 10.01:1.
| Hue family | Purples |
| Lightness | light (78%) |
| Chroma | vivid (0.145) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 10.01:1 |
| White text | 2.09:1 |
Values
| HEX | #E697ED |
| RGB | rgb(230, 151, 237) |
| HSL | hsl(295, 70%, 76%) |
| OKLCH | oklch(78.4% 0.145 324) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E697ED | 2.09:1 | Fails | Lc -45.4 | Large or bold text, headings |
| Black text on #E697ED | 10.01:1 | AAA | Lc 63.1 | Content text, not long reading |
| #E697ED text on white | 2.09:1 | Fails | Lc 40.8 | Non-text elements, placeholder text |
| #E697ED text on black | 10.01:1 | AAA | Lc -61.4 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FCF1FD
oklch(97% 0.02 323.2)
-
Step 100
100
#F9E1FA
oklch(93.7% 0.042 324.7)
-
Step 200
200
#F4C8F8
oklch(88.6% 0.08 323.5)
-
Step 300
300 (this color)
#E697ED
oklch(78.4% 0.145 324)
-
Step 400
400
#E360F0
oklch(70.6% 0.233 324)
-
Step 500
500
#D800EB
oklch(63.1% 0.297 323.8)
-
Step 600
600
#B700C6
oklch(55.7% 0.261 324.2)
-
Step 700
700
#9A00A8
oklch(49.1% 0.231 323.8)
-
Step 800
800
#7F008B
oklch(42.7% 0.201 323.7)
-
Step 900
900
#6B0075
oklch(37.7% 0.178 323.8)
-
Step 950
950
#410247
oklch(27% 0.123 324)
#E697ED with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8FADF0 | 0.131 |
| Deuteranopia (no green cones) | #A3B6EA | 0.119 |
| Tritanopia (no blue cones) | #E9A0B7 | 0.088 |
| Achromatopsia (no color) | #B3B3B3 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E697ED
#E697ED
oklch(78.4% 0.145 324)
- #7BD17B
#7BD17B
oklch(78.5% 0.146 144)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E697ED, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.038
- Lilac #CEA2FD ΔE 0.046
- Baby Purple #CA9BF7 ΔE 0.046
- Violet #EE82EE ΔE 0.047
- Lavender Pink #DD85D7 ΔE 0.050
- Pastel Purple #CAA0FF ΔE 0.051
- Pale Violet #CEAEFA ΔE 0.061
- Bubblegum Pink #FE83CC ΔE 0.065
Use #E697ED in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.