#E697D7
Closest named color: Plum (#DDA0DD). oklch(77.5% 0.125 333.8), rgb(230, 151, 215).
Aa
Black text reads best on this color (9.77:1).
About this color
#E697D7 is a medium-light, moderately saturated purple. In OKLCH its lightness is 78%, its chroma 0.125 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.024 away. Black text reads best on it, at 9.77:1.
| Hue family | Purples |
| Lightness | medium-light (78%) |
| Chroma | moderately saturated (0.125) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.77:1 |
| White text | 2.14:1 |
Values
| HEX | #E697D7 |
| RGB | rgb(230, 151, 215) |
| HSL | hsl(311, 61%, 75%) |
| OKLCH | oklch(77.5% 0.125 333.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E697D7 | 2.14:1 | Fails | Lc -46.7 | Large or bold text, headings |
| Black text on #E697D7 | 9.77:1 | AAA | Lc 61.9 | Content text, not long reading |
| #E697D7 text on white | 2.14:1 | Fails | Lc 42.0 | Non-text elements, placeholder text |
| #E697D7 text on black | 9.77:1 | AAA | Lc -60.2 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF2FA
oklch(97.2% 0.016 335.1)
-
Step 100
100
#FAE1F4
oklch(93.6% 0.037 334.1)
-
Step 200
200
#F6C9EC
oklch(88.5% 0.068 334)
-
Step 300
300 (this color)
#E697D7
oklch(77.5% 0.125 333.8)
-
Step 400
400
#E768D3
oklch(70.7% 0.2 333.9)
-
Step 500
500
#DC2DC7
oklch(63% 0.255 333.9)
-
Step 600
600
#C000AD
oklch(55.6% 0.248 333.9)
-
Step 700
700
#A20092
oklch(49% 0.219 333.8)
-
Step 800
800
#860079
oklch(42.7% 0.191 333.6)
-
Step 900
900
#700365
oklch(37.7% 0.166 333.6)
-
Step 950
950
#42093B
oklch(27% 0.105 333.8)
#E697D7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #96AAD9 | 0.123 |
| Deuteranopia (no green cones) | #AAB5D5 | 0.112 |
| Tritanopia (no blue cones) | #ED9BAE | 0.064 |
| Achromatopsia (no color) | #B1B1B1 | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E697D7
#E697D7
oklch(77.5% 0.125 333.8)
- #71CD91
#71CD91
oklch(77.5% 0.124 153.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E697D7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.024
- Lavender Pink #DD85D7 ΔE 0.047
- Bubblegum Pink #FE83CC ΔE 0.054
- Baby Purple #CA9BF7 ΔE 0.062
- Lilac #CEA2FD ΔE 0.064
- Violet #EE82EE ΔE 0.065
- Pig Pink #E78EA5 ΔE 0.069
- Pastel Purple #CAA0FF ΔE 0.070
Use #E697D7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.