#E696EA
Closest named color: Plum (#DDA0DD). oklch(78.1% 0.144 325.2), rgb(230, 150, 234).
Aa
Black text reads best on this color (9.91:1).
About this color
#E696EA is a light, vivid purple. In OKLCH its lightness is 78%, its chroma 0.144 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.036 away. Black text reads best on it, at 9.91:1.
| Hue family | Purples |
| Lightness | light (78%) |
| Chroma | vivid (0.144) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.91:1 |
| White text | 2.11:1 |
Values
| HEX | #E696EA |
| RGB | rgb(230, 150, 234) |
| HSL | hsl(297, 67%, 75%) |
| OKLCH | oklch(78.1% 0.144 325.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E696EA | 2.11:1 | Fails | Lc -45.9 | Large or bold text, headings |
| Black text on #E696EA | 9.91:1 | AAA | Lc 62.6 | Content text, not long reading |
| #E696EA text on white | 2.11:1 | Fails | Lc 41.3 | Non-text elements, placeholder text |
| #E696EA text on black | 9.91:1 | AAA | Lc -60.9 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1FD
oklch(97.1% 0.02 325.7)
-
Step 100
100
#F9E1F9
oklch(93.6% 0.041 325.9)
-
Step 200
200
#F5C7F6
oklch(88.4% 0.08 325.6)
-
Step 300
300 (this color)
#E696EA
oklch(78.1% 0.144 325.2)
-
Step 400
400
#E460ED
oklch(70.6% 0.231 325.1)
-
Step 500
500
#DA01E7
oklch(63.2% 0.295 325.2)
-
Step 600
600
#B800C3
oklch(55.6% 0.26 325.3)
-
Step 700
700
#9B00A5
oklch(49% 0.229 325.1)
-
Step 800
800
#800088
oklch(42.6% 0.199 325.2)
-
Step 900
900
#6C0073
oklch(37.8% 0.176 325.2)
-
Step 950
950
#410346
oklch(27% 0.121 324.7)
#E696EA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8FACED | 0.132 |
| Deuteranopia (no green cones) | #A3B6E7 | 0.121 |
| Tritanopia (no blue cones) | #EA9EB5 | 0.085 |
| Achromatopsia (no color) | #B2B2B2 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E696EA
#E696EA
oklch(78.1% 0.144 325.2)
- #78D07D
#78D07D
oklch(78.2% 0.144 145.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E696EA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.036
- Lavender Pink #DD85D7 ΔE 0.046
- Violet #EE82EE ΔE 0.047
- Baby Purple #CA9BF7 ΔE 0.047
- Lilac #CEA2FD ΔE 0.048
- Pastel Purple #CAA0FF ΔE 0.053
- Bubblegum Pink #FE83CC ΔE 0.062
- Pale Violet #CEAEFA ΔE 0.063
Use #E696EA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.