#E696DF
Closest named color: Plum (#DDA0DD). oklch(77.7% 0.134 329.9), rgb(230, 150, 223).
Aa
Black text reads best on this color (9.79:1).
About this color
#E696DF is a medium-light, moderately saturated purple. In OKLCH its lightness is 78%, its chroma 0.134 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.027 away. Black text reads best on it, at 9.79:1.
| Hue family | Purples |
| Lightness | medium-light (78%) |
| Chroma | moderately saturated (0.134) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.79:1 |
| White text | 2.14:1 |
Values
| HEX | #E696DF |
| RGB | rgb(230, 150, 223) |
| HSL | hsl(305, 62%, 75%) |
| OKLCH | oklch(77.7% 0.134 329.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E696DF | 2.14:1 | Fails | Lc -46.6 | Large or bold text, headings |
| Black text on #E696DF | 9.79:1 | AAA | Lc 62.0 | Content text, not long reading |
| #E696DF text on white | 2.14:1 | Fails | Lc 41.9 | Non-text elements, placeholder text |
| #E696DF text on black | 9.79:1 | AAA | Lc -60.3 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1FB
oklch(97% 0.018 331.1)
-
Step 100
100
#F9E1F6
oklch(93.5% 0.038 329.9)
-
Step 200
200
#F6C8F1
oklch(88.5% 0.074 329.8)
-
Step 300
300 (this color)
#E696DF
oklch(77.7% 0.134 329.9)
-
Step 400
400
#E664DF
oklch(70.6% 0.214 329.7)
-
Step 500
500
#DC20D5
oklch(63.2% 0.273 330)
-
Step 600
600
#BD00B7
oklch(55.7% 0.254 330.1)
-
Step 700
700
#9F009B
oklch(49% 0.224 329.7)
-
Step 800
800
#840080
oklch(42.8% 0.195 330)
-
Step 900
900
#6F006B
oklch(37.7% 0.172 330.2)
-
Step 950
950
#420640
oklch(27% 0.113 329.7)
#E696DF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #93AAE2 | 0.126 |
| Deuteranopia (no green cones) | #A7B5DC | 0.116 |
| Tritanopia (no blue cones) | #EC9CB1 | 0.073 |
| Achromatopsia (no color) | #B1B1B1 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E696DF
#E696DF
oklch(77.7% 0.134 329.9)
- #73CE88
#73CE88
oklch(77.7% 0.133 149.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E696DF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.027
- Lavender Pink #DD85D7 ΔE 0.043
- Baby Purple #CA9BF7 ΔE 0.055
- Bubblegum Pink #FE83CC ΔE 0.055
- Violet #EE82EE ΔE 0.055
- Lilac #CEA2FD ΔE 0.057
- Pastel Purple #CAA0FF ΔE 0.062
- Pale Violet #CEAEFA ΔE 0.067
Use #E696DF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.