#E696DA
Closest named color: Plum (#DDA0DD). oklch(77.5% 0.129 332.2), rgb(230, 150, 218).
Aa
Black text reads best on this color (9.73:1).
About this color
#E696DA is a medium-light, moderately saturated purple. In OKLCH its lightness is 77%, its chroma 0.129 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.026 away. Black text reads best on it, at 9.73:1.
| Hue family | Purples |
| Lightness | medium-light (77%) |
| Chroma | moderately saturated (0.129) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.73:1 |
| White text | 2.15:1 |
Values
| HEX | #E696DA |
| RGB | rgb(230, 150, 218) |
| HSL | hsl(309, 62%, 75%) |
| OKLCH | oklch(77.5% 0.129 332.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E696DA | 2.15:1 | Fails | Lc -46.9 | Large or bold text, headings |
| Black text on #E696DA | 9.73:1 | AAA | Lc 61.8 | Content text, not long reading |
| #E696DA text on white | 2.15:1 | Fails | Lc 42.2 | Non-text elements, placeholder text |
| #E696DA text on black | 9.73:1 | AAA | Lc -60.0 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1FB
oklch(97% 0.018 331.1)
-
Step 100
100
#FAE1F5
oklch(93.6% 0.038 332.6)
-
Step 200
200
#F6C8EE
oklch(88.4% 0.072 332.1)
-
Step 300
300 (this color)
#E696DA
oklch(77.5% 0.129 332.2)
-
Step 400
400
#E766D8
oklch(70.7% 0.207 332.2)
-
Step 500
500
#DC27CD
oklch(63% 0.263 332.2)
-
Step 600
600
#BF00B1
oklch(55.6% 0.25 332.4)
-
Step 700
700
#A10096
oklch(49.1% 0.221 332.1)
-
Step 800
800
#85007C
oklch(42.7% 0.193 332)
-
Step 900
900
#700068
oklch(37.7% 0.17 332.1)
-
Step 950
950
#42073D
oklch(26.9% 0.109 332.1)
#E696DA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #94AADD | 0.125 |
| Deuteranopia (no green cones) | #A8B5D7 | 0.116 |
| Tritanopia (no blue cones) | #ED9AAF | 0.067 |
| Achromatopsia (no color) | #B1B1B1 | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E696DA
#E696DA
oklch(77.5% 0.129 332.2)
- #70CD8D
#70CD8D
oklch(77.4% 0.128 152.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E696DA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.026
- Lavender Pink #DD85D7 ΔE 0.044
- Bubblegum Pink #FE83CC ΔE 0.053
- Baby Purple #CA9BF7 ΔE 0.059
- Violet #EE82EE ΔE 0.060
- Lilac #CEA2FD ΔE 0.061
- Pastel Purple #CAA0FF ΔE 0.067
- Pale Violet #CEAEFA ΔE 0.070
Use #E696DA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.