#E696D3
Closest named color: Plum (#DDA0DD). oklch(77.2% 0.123 335.8), rgb(230, 150, 211).
Aa
Black text reads best on this color (9.66:1).
About this color
#E696D3 is a medium-light, moderately saturated pink. In OKLCH its lightness is 77%, its chroma 0.123 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.026 away. Black text reads best on it, at 9.66:1.
| Hue family | Pinks |
| Lightness | medium-light (77%) |
| Chroma | moderately saturated (0.123) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.66:1 |
| White text | 2.17:1 |
Values
| HEX | #E696D3 |
| RGB | rgb(230, 150, 211) |
| HSL | hsl(314, 62%, 75%) |
| OKLCH | oklch(77.2% 0.123 335.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E696D3 | 2.17:1 | Fails | Lc -47.2 | Large or bold text, headings |
| Black text on #E696D3 | 9.66:1 | AAA | Lc 61.4 | Content text, not long reading |
| #E696D3 text on white | 2.17:1 | Fails | Lc 42.5 | Non-text elements, placeholder text |
| #E696D3 text on black | 9.66:1 | AAA | Lc -59.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1FA
oklch(97% 0.017 334.2)
-
Step 100
100
#FAE1F3
oklch(93.5% 0.036 335.7)
-
Step 200
200
#F7C9EB
oklch(88.6% 0.068 335.6)
-
Step 300
300 (this color)
#E696D3
oklch(77.2% 0.123 335.8)
-
Step 400
400
#E868CF
oklch(70.6% 0.197 335.6)
-
Step 500
500
#DE2EC2
oklch(63.2% 0.252 335.8)
-
Step 600
600
#C200A8
oklch(55.6% 0.246 336)
-
Step 700
700
#A4008E
oklch(49.1% 0.217 335.9)
-
Step 800
800
#870075
oklch(42.6% 0.189 335.7)
-
Step 900
900
#710362
oklch(37.7% 0.164 335.6)
-
Step 950
950
#430939
oklch(27% 0.104 336.3)
#E696D3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #97A9D5 | 0.122 |
| Deuteranopia (no green cones) | #ABB4D1 | 0.111 |
| Tritanopia (no blue cones) | #EE99AC | 0.061 |
| Achromatopsia (no color) | #B0B0B0 | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E696D3
#E696D3
oklch(77.2% 0.123 335.8)
- #6DCC93
#6DCC93
oklch(77.2% 0.123 155.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E696D3, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.026
- Lavender Pink #DD85D7 ΔE 0.047
- Bubblegum Pink #FE83CC ΔE 0.053
- Pig Pink #E78EA5 ΔE 0.063
- Faded Pink #DE9DAC ΔE 0.065
- Baby Purple #CA9BF7 ΔE 0.066
- Pinky #FC86AA ΔE 0.066
- Violet #EE82EE ΔE 0.068
Use #E696D3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.