#E696CD
Closest named color: Plum (#DDA0DD). oklch(77% 0.118 339.1), rgb(230, 150, 205).
Aa
Black text reads best on this color (9.60:1).
About this color
#E696CD is a medium-light, moderately saturated pink. In OKLCH its lightness is 77%, its chroma 0.118 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.030 away. Black text reads best on it, at 9.60:1.
| Hue family | Pinks |
| Lightness | medium-light (77%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.60:1 |
| White text | 2.18:1 |
Values
| HEX | #E696CD |
| RGB | rgb(230, 150, 205) |
| HSL | hsl(319, 62%, 75%) |
| OKLCH | oklch(77% 0.118 339.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E696CD | 2.18:1 | Fails | Lc -47.6 | Large or bold text, headings |
| Black text on #E696CD | 9.60:1 | AAA | Lc 61.1 | Content text, not long reading |
| #E696CD text on white | 2.18:1 | Fails | Lc 42.8 | Non-text elements, placeholder text |
| #E696CD text on black | 9.60:1 | AAA | Lc -59.4 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#FAE2F1
oklch(93.7% 0.033 339.8)
-
Step 200
200
#F7C9E8
oklch(88.5% 0.066 338.4)
-
Step 300
300 (this color)
#E696CD
oklch(77% 0.118 339.1)
-
Step 400
400
#E96AC7
oklch(70.7% 0.189 338.9)
-
Step 500
500
#DF33B8
oklch(63.1% 0.242 339.2)
-
Step 600
600
#C400A0
oklch(55.5% 0.242 339.1)
-
Step 700
700
#A60087
oklch(49.1% 0.214 339.2)
-
Step 800
800
#89006F
oklch(42.6% 0.186 339.2)
-
Step 900
900
#72085C
oklch(37.7% 0.158 339.3)
-
Step 950
950
#430B36
oklch(27% 0.099 339.1)
#E696CD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #99A8CF | 0.119 |
| Deuteranopia (no green cones) | #ACB4CB | 0.111 |
| Tritanopia (no blue cones) | #EF98AA | 0.054 |
| Achromatopsia (no color) | #AFAFAF | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E696CD
#E696CD
oklch(77% 0.118 339.1)
- #6ACB99
#6ACB99
oklch(76.9% 0.118 159.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E696CD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.030
- Lavender Pink #DD85D7 ΔE 0.051
- Bubblegum Pink #FE83CC ΔE 0.054
- Pig Pink #E78EA5 ΔE 0.055
- Faded Pink #DE9DAC ΔE 0.057
- Pinky #FC86AA ΔE 0.060
- Rosa #FE86A4 ΔE 0.068
- Carnation Pink #FF7FA7 ΔE 0.071
Use #E696CD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.