#E695E4
Closest named color: Plum (#DDA0DD). oklch(77.7% 0.14 327.7), rgb(230, 149, 228).
Aa
Black text reads best on this color (9.78:1).
About this color
#E695E4 is a medium-light, moderately saturated purple. In OKLCH its lightness is 78%, its chroma 0.140 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.033 away. Black text reads best on it, at 9.78:1.
| Hue family | Purples |
| Lightness | medium-light (78%) |
| Chroma | moderately saturated (0.140) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.78:1 |
| White text | 2.14:1 |
Values
| HEX | #E695E4 |
| RGB | rgb(230, 149, 228) |
| HSL | hsl(301, 62%, 74%) |
| OKLCH | oklch(77.7% 0.14 327.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E695E4 | 2.14:1 | Fails | Lc -46.6 | Large or bold text, headings |
| Black text on #E695E4 | 9.78:1 | AAA | Lc 62.0 | Content text, not long reading |
| #E695E4 text on white | 2.14:1 | Fails | Lc 41.9 | Non-text elements, placeholder text |
| #E695E4 text on black | 9.78:1 | AAA | Lc -60.3 | Content text, not long reading |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1FC
oklch(97.1% 0.019 328.3)
-
Step 100
100
#F9E1F8
oklch(93.6% 0.04 327.2)
-
Step 200
200
#F6C8F4
oklch(88.6% 0.077 327.6)
-
Step 300
300 (this color)
#E695E4
oklch(77.7% 0.14 327.7)
-
Step 400
400
#E661E6
oklch(70.6% 0.224 327.6)
-
Step 500
500
#DC0FDE
oklch(63.2% 0.286 327.8)
-
Step 600
600
#BA00BD
oklch(55.5% 0.256 327.5)
-
Step 700
700
#9E00A0
oklch(49.2% 0.227 327.7)
-
Step 800
800
#820084
oklch(42.7% 0.197 327.6)
-
Step 900
900
#6D006F
oklch(37.7% 0.174 327.4)
-
Step 950
950
#420443
oklch(27% 0.118 327.5)
#E695E4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #90AAE7 | 0.131 |
| Deuteranopia (no green cones) | #A4B5E1 | 0.121 |
| Tritanopia (no blue cones) | #EB9CB2 | 0.080 |
| Achromatopsia (no color) | #B1B1B1 | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E695E4
#E695E4
oklch(77.7% 0.14 327.7)
- #73CF82
#73CF82
oklch(77.8% 0.14 147.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E695E4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.033
- Lavender Pink #DD85D7 ΔE 0.042
- Violet #EE82EE ΔE 0.049
- Baby Purple #CA9BF7 ΔE 0.051
- Lilac #CEA2FD ΔE 0.053
- Bubblegum Pink #FE83CC ΔE 0.057
- Pastel Purple #CAA0FF ΔE 0.058
- Pale Violet #CEAEFA ΔE 0.067
Use #E695E4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.