#E694DD
Closest named color: Plum (#DDA0DD). oklch(77.3% 0.135 330.8), rgb(230, 148, 221).
Aa
Black text reads best on this color (9.64:1).
About this color
#E694DD is a medium-light, moderately saturated purple. In OKLCH its lightness is 77%, its chroma 0.135 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.031 away. Black text reads best on it, at 9.64:1.
| Hue family | Purples |
| Lightness | medium-light (77%) |
| Chroma | moderately saturated (0.135) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.64:1 |
| White text | 2.17:1 |
Values
| HEX | #E694DD |
| RGB | rgb(230, 148, 221) |
| HSL | hsl(307, 62%, 74%) |
| OKLCH | oklch(77.3% 0.135 330.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E694DD | 2.17:1 | Fails | Lc -47.3 | Large or bold text, headings |
| Black text on #E694DD | 9.64:1 | AAA | Lc 61.3 | Content text, not long reading |
| #E694DD text on white | 2.17:1 | Fails | Lc 42.6 | Non-text elements, placeholder text |
| #E694DD text on black | 9.64:1 | AAA | Lc -59.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1FB
oklch(97% 0.018 331.1)
-
Step 100
100
#FAE1F6
oklch(93.6% 0.039 331.1)
-
Step 200
200
#F7C8F0
oklch(88.6% 0.074 331.2)
-
Step 300
300 (this color)
#E694DD
oklch(77.3% 0.135 330.8)
-
Step 400
400
#E863DE
oklch(70.7% 0.216 330.6)
-
Step 500
500
#DE19D4
oklch(63.1% 0.277 330.8)
-
Step 600
600
#BD00B5
oklch(55.5% 0.252 330.7)
-
Step 700
700
#A00099
oklch(49.1% 0.223 330.7)
-
Step 800
800
#84007E
oklch(42.6% 0.194 330.8)
-
Step 900
900
#6F006A
oklch(37.7% 0.171 330.7)
-
Step 950
950
#43053F
oklch(27% 0.114 331.2)
#E694DD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #91A9E0 | 0.130 |
| Deuteranopia (no green cones) | #A6B4DA | 0.119 |
| Tritanopia (no blue cones) | #EC99AF | 0.072 |
| Achromatopsia (no color) | #B0B0B0 | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E694DD
#E694DD
oklch(77.3% 0.135 330.8)
- #6ECD87
#6ECD87
oklch(77.2% 0.135 150.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E694DD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.031
- Lavender Pink #DD85D7 ΔE 0.039
- Bubblegum Pink #FE83CC ΔE 0.052
- Violet #EE82EE ΔE 0.053
- Baby Purple #CA9BF7 ΔE 0.056
- Lilac #CEA2FD ΔE 0.060
- Pastel Purple #CAA0FF ΔE 0.064
- Pale Violet #CEAEFA ΔE 0.071
Use #E694DD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.