#E694CE
Closest named color: Plum (#DDA0DD). oklch(76.7% 0.122 338.3), rgb(230, 148, 206).
Aa
Black text reads best on this color (9.49:1).
About this color
#E694CE is a medium-light, moderately saturated pink. In OKLCH its lightness is 77%, its chroma 0.122 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.032 away. Black text reads best on it, at 9.49:1.
| Hue family | Pinks |
| Lightness | medium-light (77%) |
| Chroma | moderately saturated (0.122) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.49:1 |
| White text | 2.21:1 |
Values
| HEX | #E694CE |
| RGB | rgb(230, 148, 206) |
| HSL | hsl(318, 62%, 74%) |
| OKLCH | oklch(76.7% 0.122 338.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E694CE | 2.21:1 | Fails | Lc -48.1 | Large or bold text, headings |
| Black text on #E694CE | 9.49:1 | AAA | Lc 60.6 | Content text, not long reading |
| #E694CE text on white | 2.21:1 | Fails | Lc 43.4 | Non-text elements, placeholder text |
| #E694CE text on black | 9.49:1 | AAA | Lc -58.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1F9
oklch(97% 0.017 337.6)
-
Step 100
100
#FBE1F2
oklch(93.6% 0.036 338.6)
-
Step 200
200
#F8C8E9
oklch(88.4% 0.069 337.8)
-
Step 300
300 (this color)
#E694CE
oklch(76.7% 0.122 338.3)
-
Step 400
400
#EB68CA
oklch(70.8% 0.196 338.3)
-
Step 500
500
#E02CBC
oklch(63% 0.251 338.1)
-
Step 600
600
#C400A2
oklch(55.6% 0.243 338.5)
-
Step 700
700
#A60089
oklch(49.2% 0.215 338.4)
-
Step 800
800
#890071
oklch(42.8% 0.187 338.3)
-
Step 900
900
#73025E
oklch(37.8% 0.163 338.6)
-
Step 950
950
#440937
oklch(27.1% 0.103 338.8)
#E694CE with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #96A7D0 | 0.124 |
| Deuteranopia (no green cones) | #ABB3CC | 0.113 |
| Tritanopia (no blue cones) | #EF96A9 | 0.057 |
| Achromatopsia (no color) | #AEAEAE | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E694CE
#E694CE
oklch(76.7% 0.122 338.3)
- #67CB96
#67CB96
oklch(76.7% 0.122 158.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E694CE, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.032
- Lavender Pink #DD85D7 ΔE 0.046
- Bubblegum Pink #FE83CC ΔE 0.051
- Pig Pink #E78EA5 ΔE 0.056
- Pinky #FC86AA ΔE 0.061
- Faded Pink #DE9DAC ΔE 0.061
- Rosa #FE86A4 ΔE 0.068
- Carnation Pink #FF7FA7 ΔE 0.070
Use #E694CE in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.