#E694CC
Closest named color: Plum (#DDA0DD). oklch(76.6% 0.121 339.4), rgb(230, 148, 204).
Aa
Black text reads best on this color (9.47:1).
About this color
#E694CC is a medium-light, moderately saturated pink. In OKLCH its lightness is 77%, its chroma 0.121 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.033 away. Black text reads best on it, at 9.47:1.
| Hue family | Pinks |
| Lightness | medium-light (77%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.47:1 |
| White text | 2.21:1 |
Values
| HEX | #E694CC |
| RGB | rgb(230, 148, 204) |
| HSL | hsl(319, 62%, 74%) |
| OKLCH | oklch(76.6% 0.121 339.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E694CC | 2.21:1 | Fails | Lc -48.2 | Large or bold text, headings |
| Black text on #E694CC | 9.47:1 | AAA | Lc 60.5 | Content text, not long reading |
| #E694CC text on white | 2.21:1 | Fails | Lc 43.5 | Non-text elements, placeholder text |
| #E694CC text on black | 9.47:1 | AAA | Lc -58.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FDF1F9
oklch(97% 0.017 337.6)
-
Step 100
100
#FBE1F1
oklch(93.5% 0.035 340.3)
-
Step 200
200
#F8C9E8
oklch(88.6% 0.066 339)
-
Step 300
300 (this color)
#E694CC
oklch(76.6% 0.121 339.4)
-
Step 400
400
#EB68C7
oklch(70.7% 0.194 339.4)
-
Step 500
500
#E12EB8
oklch(63.1% 0.247 339.6)
-
Step 600
600
#C500A0
oklch(55.7% 0.243 339.4)
-
Step 700
700
#A60087
oklch(49.1% 0.214 339.2)
-
Step 800
800
#89006F
oklch(42.6% 0.186 339.2)
-
Step 900
900
#73035C
oklch(37.7% 0.161 339.7)
-
Step 950
950
#440936
oklch(27% 0.102 339.7)
#E694CC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #97A6CE | 0.122 |
| Deuteranopia (no green cones) | #ABB3CA | 0.113 |
| Tritanopia (no blue cones) | #EF95A8 | 0.055 |
| Achromatopsia (no color) | #AEAEAE | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E694CC
#E694CC
oklch(76.6% 0.121 339.4)
- #66CB98
#66CB98
oklch(76.7% 0.121 159.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E694CC, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.033
- Lavender Pink #DD85D7 ΔE 0.047
- Bubblegum Pink #FE83CC ΔE 0.051
- Pig Pink #E78EA5 ΔE 0.054
- Pinky #FC86AA ΔE 0.059
- Faded Pink #DE9DAC ΔE 0.059
- Rosa #FE86A4 ΔE 0.066
- Carnation Pink #FF7FA7 ΔE 0.068
Use #E694CC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.