#E691CC
Closest named color: Plum (#DDA0DD). oklch(76.2% 0.126 339), rgb(230, 145, 204).
Aa
Black text reads best on this color (9.28:1).
About this color
#E691CC is a medium-light, moderately saturated pink. In OKLCH its lightness is 76%, its chroma 0.126 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.038 away. Black text reads best on it, at 9.28:1.
| Hue family | Pinks |
| Lightness | medium-light (76%) |
| Chroma | moderately saturated (0.126) |
| Temperature | warm |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.28:1 |
| White text | 2.26:1 |
Values
| HEX | #E691CC |
| RGB | rgb(230, 145, 204) |
| HSL | hsl(318, 63%, 74%) |
| OKLCH | oklch(76.2% 0.126 339) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E691CC | 2.26:1 | Fails | Lc -49.2 | Large or bold text, headings |
| Black text on #E691CC | 9.28:1 | AAA | Lc 59.6 | Large or bold text, headings |
| #E691CC text on white | 2.26:1 | Fails | Lc 44.4 | Non-text elements, placeholder text |
| #E691CC text on black | 9.28:1 | AAA | Lc -57.8 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 300.
-
Step 50
50
#FEF1F9
oklch(97.1% 0.017 339.9)
-
Step 100
100
#FBE1F2
oklch(93.6% 0.036 338.6)
-
Step 200
200
#F9C8E9
oklch(88.5% 0.07 338.5)
-
Step 300
300 (this color)
#E691CC
oklch(76.2% 0.126 339)
-
Step 400
400
#ED65C9
oklch(70.7% 0.201 339.1)
-
Step 500
500
#E324BB
oklch(63.1% 0.257 339)
-
Step 600
600
#C400A0
oklch(55.5% 0.242 339.1)
-
Step 700
700
#A60087
oklch(49.1% 0.214 339.2)
-
Step 800
800
#89006F
oklch(42.6% 0.186 339.2)
-
Step 900
900
#73005D
oklch(37.6% 0.164 339.1)
-
Step 950
950
#450737
oklch(27.1% 0.106 339.4)
#E691CC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #94A4CE | 0.127 |
| Deuteranopia (no green cones) | #A9B1CA | 0.117 |
| Tritanopia (no blue cones) | #EF93A6 | 0.059 |
| Achromatopsia (no color) | #ACACAC | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E691CC
#E691CC
oklch(76.2% 0.126 339)
- #61CA94
#61CA94
oklch(76.2% 0.126 158.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E691CC, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.038
- Lavender Pink #DD85D7 ΔE 0.041
- Bubblegum Pink #FE83CC ΔE 0.047
- Pig Pink #E78EA5 ΔE 0.055
- Pinky #FC86AA ΔE 0.058
- Faded Pink #DE9DAC ΔE 0.063
- Rosa #FE86A4 ΔE 0.066
- Carnation Pink #FF7FA7 ΔE 0.066
Use #E691CC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.