#E67BB4
Closest named color: Bubblegum (#FF6CB5). oklch(71.9% 0.147 348.3), rgb(230, 123, 180).
Aa
Black text reads best on this color (7.85:1).
About this color
#E67BB4 is a medium-light, vivid pink. In OKLCH its lightness is 72%, its chroma 0.147 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Bubblegum (#FF6CB5), ΔE 0.049 away. Black text reads best on it, at 7.85:1.
| Hue family | Pinks |
| Lightness | medium-light (72%) |
| Chroma | vivid (0.147) |
| Temperature | warm |
| Nearest name | Bubblegum (#FF6CB5) |
| Black text | 7.85:1 |
| White text | 2.67:1 |
Values
| HEX | #E67BB4 |
| RGB | rgb(230, 123, 180) |
| HSL | hsl(328, 68%, 69%) |
| OKLCH | oklch(71.9% 0.147 348.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E67BB4 | 2.67:1 | Fails | Lc -56.8 | Large or bold text, headings |
| Black text on #E67BB4 | 7.85:1 | AAA | Lc 52.4 | Large or bold text, headings |
| #E67BB4 text on white | 2.67:1 | Fails | Lc 51.6 | Large or bold text, headings |
| #E67BB4 text on black | 7.85:1 | AAA | Lc -50.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F4CCDF
oklch(88.5% 0.051 347.9)
-
Step 300
300
#EEA9CB
oklch(81% 0.091 348.3)
-
Step 400
400 (this color)
#E67BB4
oklch(71.9% 0.147 348.3)
-
Step 500
500
#D64F9D
oklch(63.1% 0.187 348.1)
-
Step 600
600
#C12A87
oklch(55.5% 0.204 348.3)
-
Step 700
700
#A61973
oklch(49% 0.19 348)
-
Step 800
800
#871A5D
oklch(42.7% 0.157 348.4)
-
Step 900
900
#6D1E4D
oklch(37.7% 0.123 347.9)
-
Step 950
950
#40132D
oklch(27% 0.078 347.8)
#E67BB4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #8593B6 | 0.158 |
| Deuteranopia (no green cones) | #A1A5B1 | 0.144 |
| Tritanopia (no blue cones) | #F37990 | 0.056 |
| Achromatopsia (no color) | #9E9E9E | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E67BB4
#E67BB4
oklch(71.9% 0.147 348.3)
- #00C193
#00C193
oklch(72% 0.146 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E67BB4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bubblegum #FF6CB5 ΔE 0.049
- Bubble Gum Pink #FF69AF ΔE 0.051
- Carnation Pink #FF7FA7 ΔE 0.051
- Lavender Pink #DD85D7 ΔE 0.052
- Hot Pink #FF69B4 ΔE 0.052
- Pale Violet Red #DB7093 ΔE 0.052
- Pinky #FC86AA ΔE 0.054
- Pale Magenta #D767AD ΔE 0.054
Use #E67BB4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.