#E67694
Closest named color: Pale Violet Red (#DB7093). oklch(70.2% 0.141 4.4), rgb(230, 118, 148).
Aa
Black text reads best on this color (7.38:1).
About this color
#E67694 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.141 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.026 away. Black text reads best on it, at 7.38:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.141) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.38:1 |
| White text | 2.84:1 |
Values
| HEX | #E67694 |
| RGB | rgb(230, 118, 148) |
| HSL | hsl(344, 69%, 68%) |
| OKLCH | oklch(70.2% 0.141 4.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E67694 | 2.84:1 | Fails | Lc -59.4 | Large or bold text, headings |
| Black text on #E67694 | 7.38:1 | AAA | Lc 49.9 | Large or bold text, headings |
| #E67694 text on white | 2.84:1 | Fails | Lc 54.1 | Large or bold text, headings |
| #E67694 text on black | 7.38:1 | AAA | Lc -47.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD5
oklch(88.5% 0.05 4.1)
-
Step 300
300
#F2A9B9
oklch(80.9% 0.088 4.8)
-
Step 400
400 (this color)
#E67694
oklch(70.2% 0.141 4.4)
-
Step 500
500
#DD4F7C
oklch(63.1% 0.18 4.4)
-
Step 600
600
#C82A65
oklch(55.5% 0.196 4.4)
-
Step 700
700
#AD1954
oklch(49.1% 0.183 4.4)
-
Step 800
800
#8C1A45
oklch(42.7% 0.151 4.2)
-
Step 900
900
#711E3A
oklch(37.7% 0.118 4.3)
-
Step 950
950
#431322
oklch(27.1% 0.075 4.4)
#E67694 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #898C95 | 0.155 |
| Deuteranopia (no green cones) | #A6A192 | 0.142 |
| Tritanopia (no blue cones) | #F76C81 | 0.038 |
| Achromatopsia (no color) | #999999 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E67694
#E67694
oklch(70.2% 0.141 4.4)
- #00B7A8
#00B7A8
oklch(70.1% 0.124 184.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E67694, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.026
- Rosy Pink #F6688E ΔE 0.036
- Muted Pink #D1768F ΔE 0.038
- Dull Pink #D5869D ΔE 0.042
- Carnation #FD798F ΔE 0.044
- Medium Pink #F36196 ΔE 0.046
- Light Coral #F08080 ΔE 0.047
- Dusky Pink #CC7A8B ΔE 0.048
Use #E67694 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.