#E674AF
Closest named color: Pale Magenta (#D767AD). oklch(70.7% 0.156 349.5), rgb(230, 116, 175).
Aa
Black text reads best on this color (7.48:1).
About this color
#E674AF is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.156 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.042 away. Black text reads best on it, at 7.48:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.48:1 |
| White text | 2.80:1 |
Values
| HEX | #E674AF |
| RGB | rgb(230, 116, 175) |
| HSL | hsl(329, 70%, 68%) |
| OKLCH | oklch(70.7% 0.156 349.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E674AF | 2.80:1 | Fails | Lc -58.8 | Large or bold text, headings |
| Black text on #E674AF | 7.48:1 | AAA | Lc 50.5 | Large or bold text, headings |
| #E674AF text on white | 2.80:1 | Fails | Lc 53.6 | Large or bold text, headings |
| #E674AF text on black | 7.48:1 | AAA | Lc -48.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F6CBDE
oklch(88.4% 0.054 349.9)
-
Step 300
300
#F1A7CA
oklch(80.9% 0.097 349.6)
-
Step 400
400 (this color)
#E674AF
oklch(70.7% 0.156 349.5)
-
Step 500
500
#DB489B
oklch(63.1% 0.199 349.5)
-
Step 600
600
#C61E86
oklch(55.6% 0.216 349.4)
-
Step 700
700
#AB0971
oklch(49.2% 0.201 349.7)
-
Step 800
800
#8B115C
oklch(42.8% 0.167 349.8)
-
Step 900
900
#701A4C
oklch(37.8% 0.13 349.5)
-
Step 950
950
#42112C
oklch(27% 0.082 350)
#E674AF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #808EB1 | 0.168 |
| Deuteranopia (no green cones) | #9EA2AC | 0.154 |
| Tritanopia (no blue cones) | #F4718A | 0.058 |
| Achromatopsia (no color) | #9A9A9A | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E674AF
#E674AF
oklch(70.7% 0.156 349.5)
- #00BC92
#00BC92
oklch(70.7% 0.141 169.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E674AF, closest first.
No curated palette has a color within ΔE 0.04 of #E674AF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.042
- Pale Violet Red #DB7093 ΔE 0.044
- Bubble Gum Pink #FF69AF ΔE 0.046
- Bubblegum #FF6CB5 ΔE 0.046
- Medium Pink #F36196 ΔE 0.047
- Hot Pink #FF69B4 ΔE 0.047
- Rosy Pink #F6688E ΔE 0.053
- Carnation Pink #FF7FA7 ΔE 0.057
Use #E674AF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.