#E674AA
Closest named color: Pale Violet Red (#DB7093). oklch(70.5% 0.153 352), rgb(230, 116, 170).
Aa
Black text reads best on this color (7.44:1).
About this color
#E674AA is a medium-light, vivid pink. In OKLCH its lightness is 71%, its chroma 0.153 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.038 away. Black text reads best on it, at 7.44:1.
| Hue family | Pinks |
| Lightness | medium-light (71%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.44:1 |
| White text | 2.82:1 |
Values
| HEX | #E674AA |
| RGB | rgb(230, 116, 170) |
| HSL | hsl(332, 70%, 68%) |
| OKLCH | oklch(70.5% 0.153 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E674AA | 2.82:1 | Fails | Lc -59.0 | Large or bold text, headings |
| Black text on #E674AA | 7.44:1 | AAA | Lc 50.3 | Large or bold text, headings |
| #E674AA text on white | 2.82:1 | Fails | Lc 53.8 | Large or bold text, headings |
| #E674AA text on black | 7.44:1 | AAA | Lc -48.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F6CBDD
oklch(88.4% 0.054 351.2)
-
Step 300
300
#F1A7C7
oklch(80.8% 0.096 351.9)
-
Step 400
400 (this color)
#E674AA
oklch(70.5% 0.153 352)
-
Step 500
500
#DC4996
oklch(63.1% 0.196 351.9)
-
Step 600
600
#C72080
oklch(55.6% 0.213 352.1)
-
Step 700
700
#AB0C6C
oklch(49.1% 0.197 352)
-
Step 800
800
#8B1358
oklch(42.7% 0.163 352.1)
-
Step 900
900
#701A49
oklch(37.7% 0.128 351.6)
-
Step 950
950
#42112A
oklch(26.9% 0.081 352.4)
#E674AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #828DAC | 0.165 |
| Deuteranopia (no green cones) | #A0A1A7 | 0.151 |
| Tritanopia (no blue cones) | #F46F88 | 0.052 |
| Achromatopsia (no color) | #9A9A9A | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E674AA
#E674AA
oklch(70.5% 0.153 352)
- #00BB96
#00BB96
oklch(70.5% 0.137 171.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E674AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.038
- Medium Pink #F36196 ΔE 0.043
- Pale Magenta #D767AD ΔE 0.044
- Rosy Pink #F6688E ΔE 0.047
- Bubble Gum Pink #FF69AF ΔE 0.047
- Bubblegum #FF6CB5 ΔE 0.048
- Hot Pink #FF69B4 ΔE 0.050
- Carnation Pink #FF7FA7 ΔE 0.055
Use #E674AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.