#E673A7
Closest named color: Pale Violet Red (#DB7093). oklch(70.3% 0.153 353.3), rgb(230, 115, 167).
Aa
Black text reads best on this color (7.37:1).
About this color
#E673A7 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.153 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.035 away. Black text reads best on it, at 7.37:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 7.37:1 |
| White text | 2.84:1 |
Values
| HEX | #E673A7 |
| RGB | rgb(230, 115, 167) |
| HSL | hsl(333, 70%, 68%) |
| OKLCH | oklch(70.3% 0.153 353.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E673A7 | 2.84:1 | Fails | Lc -59.4 | Large or bold text, headings |
| Black text on #E673A7 | 7.37:1 | AAA | Lc 49.9 | Large or bold text, headings |
| #E673A7 text on white | 2.84:1 | Fails | Lc 54.1 | Large or bold text, headings |
| #E673A7 text on black | 7.37:1 | AAA | Lc -47.7 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F2A7C6
oklch(80.9% 0.096 353)
-
Step 400
400 (this color)
#E673A7
oklch(70.3% 0.153 353.3)
-
Step 500
500
#DD4993
oklch(63.2% 0.196 353.4)
-
Step 600
600
#C81F7D
oklch(55.6% 0.213 353.5)
-
Step 700
700
#AC0A6A
oklch(49.1% 0.198 353.1)
-
Step 800
800
#8C1256
oklch(42.7% 0.164 353.4)
-
Step 900
900
#711A47
oklch(37.8% 0.128 353.5)
-
Step 950
950
#42112A
oklch(26.9% 0.081 352.4)
#E673A7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #828CA9 | 0.166 |
| Deuteranopia (no green cones) | #A0A1A4 | 0.153 |
| Tritanopia (no blue cones) | #F56E86 | 0.052 |
| Achromatopsia (no color) | #999999 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E673A7
#E673A7
oklch(70.3% 0.153 353.3)
- #00BA98
#00BA98
oklch(70.3% 0.135 173.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E673A7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.035
- Medium Pink #F36196 ΔE 0.040
- Pale Magenta #D767AD ΔE 0.044
- Rosy Pink #F6688E ΔE 0.044
- Bubble Gum Pink #FF69AF ΔE 0.048
- Bubblegum #FF6CB5 ΔE 0.050
- Hot Pink #FF69B4 ΔE 0.051
- Muted Pink #D1768F ΔE 0.052
Use #E673A7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.