#E66DAD
Closest named color: Pale Magenta (#D767AD). oklch(69.7% 0.165 349.3), rgb(230, 109, 173).
Aa
Black text reads best on this color (7.15:1).
About this color
#E66DAD is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.165 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.032 away. Black text reads best on it, at 7.15:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.15:1 |
| White text | 2.93:1 |
Values
| HEX | #E66DAD |
| RGB | rgb(230, 109, 173) |
| HSL | hsl(328, 71%, 66%) |
| OKLCH | oklch(69.7% 0.165 349.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E66DAD | 2.93:1 | Fails | Lc -60.6 | Content text, not long reading |
| Black text on #E66DAD | 7.15:1 | AAA | Lc 48.8 | Large or bold text, headings |
| #E66DAD text on white | 2.93:1 | Fails | Lc 55.3 | Large or bold text, headings |
| #E66DAD text on black | 7.15:1 | AAA | Lc -46.5 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F8CADF
oklch(88.5% 0.058 349.2)
-
Step 300
300
#F3A5CB
oklch(80.8% 0.103 349)
-
Step 400
400 (this color)
#E66DAD
oklch(69.7% 0.165 349.3)
-
Step 500
500
#DF419D
oklch(63.1% 0.212 349.1)
-
Step 600
600
#CA0787
oklch(55.6% 0.23 349.4)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8E035D
oklch(42.8% 0.177 349.7)
-
Step 900
900
#72144D
oklch(37.7% 0.139 349)
-
Step 950
950
#430F2D
oklch(27% 0.087 349)
#E66DAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7A8AAF | 0.180 |
| Deuteranopia (no green cones) | #9B9EAA | 0.162 |
| Tritanopia (no blue cones) | #F46985 | 0.062 |
| Achromatopsia (no color) | #979797 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E66DAD
#E66DAD
oklch(69.7% 0.165 349.3)
- #00B88F
#00B88F
oklch(69.6% 0.139 169.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E66DAD, closest first.
No curated palette has a color within ΔE 0.04 of #E66DAD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.032
- Medium Pink #F36196 ΔE 0.040
- Bubble Gum Pink #FF69AF ΔE 0.044
- Pale Violet Red #DB7093 ΔE 0.045
- Hot Pink #FF69B4 ΔE 0.045
- Bubblegum #FF6CB5 ΔE 0.046
- Rosy Pink #F6688E ΔE 0.052
- Muted Pink #D1768F ΔE 0.064
Use #E66DAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.