#E668AA
Closest named color: Pale Magenta (#D767AD). oklch(68.9% 0.172 349.9), rgb(230, 104, 170).
Aa
Black text reads best on this color (6.92:1).
About this color
#E668AA is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.172 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.028 away. Black text reads best on it, at 6.92:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.92:1 |
| White text | 3.03:1 |
Values
| HEX | #E668AA |
| RGB | rgb(230, 104, 170) |
| HSL | hsl(329, 72%, 65%) |
| OKLCH | oklch(68.9% 0.172 349.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E668AA | 3.03:1 | AA large text | Lc -61.9 | Content text, not long reading |
| Black text on #E668AA | 6.92:1 | AA | Lc 47.5 | Large or bold text, headings |
| #E668AA text on white | 3.03:1 | AA large text | Lc 56.5 | Large or bold text, headings |
| #E668AA text on black | 6.92:1 | AA | Lc -45.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F5A4CA
oklch(80.9% 0.106 350.1)
-
Step 400
400 (this color)
#E668AA
oklch(68.9% 0.172 349.9)
-
Step 500
500
#E23C9C
oklch(63.1% 0.219 349.9)
-
Step 600
600
#CB0086
oklch(55.5% 0.232 349.9)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800
#8E005C
oklch(42.6% 0.178 350.1)
-
Step 900
900
#74104C
oklch(37.8% 0.143 350.1)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#E668AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7786AC | 0.186 |
| Deuteranopia (no green cones) | #999CA7 | 0.168 |
| Tritanopia (no blue cones) | #F56482 | 0.063 |
| Achromatopsia (no color) | #949494 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E668AA
#E668AA
oklch(68.9% 0.172 349.9)
- #00B68E
#00B68E
oklch(69% 0.137 169.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E668AA, closest first.
No curated palette has a color within ΔE 0.04 of #E668AA.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.028
- Medium Pink #F36196 ΔE 0.036
- Pale Violet Red #DB7093 ΔE 0.045
- Bubble Gum Pink #FF69AF ΔE 0.046
- Hot Pink #FF69B4 ΔE 0.047
- Bubblegum #FF6CB5 ΔE 0.049
- Rosy Pink #F6688E ΔE 0.051
- Barbie Pink #FE46A5 ΔE 0.063
Use #E668AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.