#E66694
Closest named color: Medium Pink (#F36196). oklch(67.9% 0.165 359.9), rgb(230, 102, 148).
Aa
Black text reads best on this color (6.69:1).
About this color
#E66694 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.165 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.024 away. Black text reads best on it, at 6.69:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 6.69:1 |
| White text | 3.13:1 |
Values
| HEX | #E66694 |
| RGB | rgb(230, 102, 148) |
| HSL | hsl(338, 72%, 65%) |
| OKLCH | oklch(67.9% 0.165 359.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E66694 | 3.13:1 | AA large text | Lc -63.2 | Content text, not long reading |
| Black text on #E66694 | 6.69:1 | AA | Lc 46.2 | Large or bold text, headings |
| #E66694 text on white | 3.13:1 | AA large text | Lc 57.8 | Large or bold text, headings |
| #E66694 text on black | 6.69:1 | AA | Lc -43.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD7
oklch(88.4% 0.057 0.3)
-
Step 300
300
#F8A4BE
oklch(80.8% 0.104 359.6)
-
Step 400
400 (this color)
#E66694
oklch(67.9% 0.165 359.9)
-
Step 500
500
#E63E84
oklch(63.1% 0.21 0)
-
Step 600
600
#D0006E
oklch(55.6% 0.225 359.9)
-
Step 700
700
#B0005C
oklch(49% 0.199 360)
-
Step 800
800
#92004B
oklch(42.7% 0.173 0.1)
-
Step 900
900
#76123F
oklch(37.7% 0.137 359.8)
-
Step 950
950
#460E25
oklch(27.1% 0.087 359.9)
#E66694 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7B8295 | 0.183 |
| Deuteranopia (no green cones) | #9D9A91 | 0.166 |
| Tritanopia (no blue cones) | #F75B77 | 0.048 |
| Achromatopsia (no color) | #919191 | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E66694
#E66694
oklch(67.9% 0.165 359.9)
- #00B09B
#00B09B
oklch(67.9% 0.123 180.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E66694, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.024
- Pale Violet Red #DB7093 ΔE 0.027
- Rosy Pink #F6688E ΔE 0.032
- Pale Magenta #D767AD ΔE 0.046
- Warm Pink #FB5581 ΔE 0.047
- Muted Pink #D1768F ΔE 0.049
- Bubble Gum Pink #FF69AF ΔE 0.059
- Paradise Pink #EF476F ΔE 0.062
Use #E66694 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.