#E66690
Closest named color: Pale Violet Red (#DB7093). oklch(67.8% 0.164 1.9), rgb(230, 102, 144).
Aa
Black text reads best on this color (6.66:1).
About this color
#E66690 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.164 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Violet Red (#DB7093), ΔE 0.026 away. Black text reads best on it, at 6.66:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.164) |
| Temperature | warm |
| Nearest name | Pale Violet Red (#DB7093) |
| Black text | 6.66:1 |
| White text | 3.14:1 |
Values
| HEX | #E66690 |
| RGB | rgb(230, 102, 144) |
| HSL | hsl(340, 72%, 65%) |
| OKLCH | oklch(67.8% 0.164 1.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E66690 | 3.14:1 | AA large text | Lc -63.4 | Content text, not long reading |
| Black text on #E66690 | 6.66:1 | AA | Lc 46.1 | Large or bold text, headings |
| #E66690 text on white | 3.14:1 | AA large text | Lc 58.0 | Large or bold text, headings |
| #E66690 text on black | 6.66:1 | AA | Lc -43.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FBCAD6
oklch(88.5% 0.057 2)
-
Step 300
300
#F8A5BB
oklch(80.9% 0.101 2.3)
-
Step 400
400 (this color)
#E66690
oklch(67.8% 0.164 1.9)
-
Step 500
500
#E73E80
oklch(63.1% 0.21 1.8)
-
Step 600
600
#D10069
oklch(55.6% 0.224 2)
-
Step 700
700
#B10058
oklch(49.1% 0.198 2)
-
Step 800
800
#920048
oklch(42.6% 0.172 1.7)
-
Step 900
900
#76123C
oklch(37.6% 0.136 1.8)
-
Step 950
950
#460E23
oklch(27% 0.087 2.2)
#E66690 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7C8291 | 0.181 |
| Deuteranopia (no green cones) | #9E9A8D | 0.165 |
| Tritanopia (no blue cones) | #F75A76 | 0.045 |
| Achromatopsia (no color) | #919191 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E66690
#E66690
oklch(67.8% 0.164 1.9)
- #00B09D
#00B09D
oklch(67.9% 0.122 181.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E66690, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Violet Red #DB7093 ΔE 0.026
- Medium Pink #F36196 ΔE 0.026
- Rosy Pink #F6688E ΔE 0.031
- Warm Pink #FB5581 ΔE 0.045
- Muted Pink #D1768F ΔE 0.047
- Pale Magenta #D767AD ΔE 0.051
- Paradise Pink #EF476F ΔE 0.059
- Dusky Pink #CC7A8B ΔE 0.061
Use #E66690 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.