#E665AA
Closest named color: Pale Magenta (#D767AD). oklch(68.5% 0.176 349.5), rgb(230, 101, 170).
Aa
Black text reads best on this color (6.80:1).
About this color
#E665AA is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.176 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.027 away. Black text reads best on it, at 6.80:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.80:1 |
| White text | 3.08:1 |
Values
| HEX | #E665AA |
| RGB | rgb(230, 101, 170) |
| HSL | hsl(328, 72%, 65%) |
| OKLCH | oklch(68.5% 0.176 349.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E665AA | 3.08:1 | AA large text | Lc -62.5 | Content text, not long reading |
| Black text on #E665AA | 6.80:1 | AA | Lc 46.9 | Large or bold text, headings |
| #E665AA text on white | 3.08:1 | AA large text | Lc 57.2 | Large or bold text, headings |
| #E665AA text on black | 6.80:1 | AA | Lc -44.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#FAC9DF
oklch(88.5% 0.062 349.7)
-
Step 300
300
#F6A3CB
oklch(80.8% 0.11 349.5)
-
Step 400
400 (this color)
#E665AA
oklch(68.5% 0.176 349.5)
-
Step 500
500
#E4389D
oklch(63.1% 0.225 349.7)
-
Step 600
600
#CB0087
oklch(55.6% 0.232 349.5)
-
Step 700
700
#AC0072
oklch(49.1% 0.205 349.4)
-
Step 800
800
#8E005D
oklch(42.7% 0.178 349.6)
-
Step 900
900
#750D4D
oklch(37.8% 0.147 349.7)
-
Step 950
950
#450C2D
oklch(27% 0.093 349.7)
#E665AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7485AC | 0.192 |
| Deuteranopia (no green cones) | #979BA7 | 0.173 |
| Tritanopia (no blue cones) | #F56180 | 0.066 |
| Achromatopsia (no color) | #939393 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E665AA
#E665AA
oklch(68.5% 0.176 349.5)
- #00B48C
#00B48C
oklch(68.5% 0.136 169.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E665AA, closest first.
No curated palette has a color within ΔE 0.04 of #E665AA.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.027
- Medium Pink #F36196 ΔE 0.037
- Bubble Gum Pink #FF69AF ΔE 0.048
- Hot Pink #FF69B4 ΔE 0.049
- Pale Violet Red #DB7093 ΔE 0.049
- Bubblegum #FF6CB5 ΔE 0.051
- Rosy Pink #F6688E ΔE 0.054
- Barbie Pink #FE46A5 ΔE 0.059
Use #E665AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.