#E664BB
Closest named color: Pale Magenta (#D767AD). oklch(69% 0.188 342.3), rgb(230, 100, 187).
Aa
Black text reads best on this color (6.90:1).
About this color
#E664BB is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.188 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.034 away. Black text reads best on it, at 6.90:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.90:1 |
| White text | 3.04:1 |
Values
| HEX | #E664BB |
| RGB | rgb(230, 100, 187) |
| HSL | hsl(320, 72%, 65%) |
| OKLCH | oklch(69% 0.188 342.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E664BB | 3.04:1 | AA large text | Lc -61.9 | Content text, not long reading |
| Black text on #E664BB | 6.90:1 | AA | Lc 47.5 | Large or bold text, headings |
| #E664BB text on white | 3.04:1 | AA large text | Lc 56.6 | Large or bold text, headings |
| #E664BB text on black | 6.90:1 | AA | Lc -45.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F8
oklch(97.2% 0.015 345.5)
-
Step 100
100
#FBE1F0
oklch(93.5% 0.034 342.2)
-
Step 200
200
#F9C9E5
oklch(88.6% 0.065 342.6)
-
Step 300
300
#F5A2D5
oklch(80.9% 0.117 342.5)
-
Step 400
400 (this color)
#E664BB
oklch(69% 0.188 342.3)
-
Step 500
500
#E232B0
oklch(63.2% 0.24 342.5)
-
Step 600
600
#C70099
oklch(55.7% 0.24 342.2)
-
Step 700
700
#A80081
oklch(49.1% 0.211 342.1)
-
Step 800
800
#8B006A
oklch(42.7% 0.184 342.2)
-
Step 900
900
#730758
oklch(37.7% 0.156 342)
-
Step 950
950
#440A33
oklch(27% 0.099 342.6)
#E664BB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6D86BE | 0.200 |
| Deuteranopia (no green cones) | #929CB8 | 0.180 |
| Tritanopia (no blue cones) | #F36587 | 0.082 |
| Achromatopsia (no color) | #949494 | 0.189 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E664BB
#E664BB
oklch(69% 0.188 342.3)
- #00B77F
#00B77F
oklch(68.9% 0.15 162.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E664BB, closest first.
No curated palette has a color within ΔE 0.04 of #E664BB.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.034
- Orchid #DA70D6 ΔE 0.046
- Hot Pink #FF69B4 ΔE 0.051
- Bubblegum #FF6CB5 ΔE 0.053
- Bubble Gum Pink #FF69AF ΔE 0.054
- Medium Pink #F36196 ΔE 0.059
- Barbie Pink #FE46A5 ΔE 0.061
- Purply Pink #F075E6 ΔE 0.067
Use #E664BB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.