#E663BD
Closest named color: Pale Magenta (#D767AD). oklch(69% 0.191 341.4), rgb(230, 99, 189).
Aa
Black text reads best on this color (6.88:1).
About this color
#E663BD is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.191 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.037 away. Black text reads best on it, at 6.88:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.191) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.88:1 |
| White text | 3.05:1 |
Values
| HEX | #E663BD |
| RGB | rgb(230, 99, 189) |
| HSL | hsl(319, 72%, 65%) |
| OKLCH | oklch(69% 0.191 341.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E663BD | 3.05:1 | AA large text | Lc -62.0 | Content text, not long reading |
| Black text on #E663BD | 6.88:1 | AA | Lc 47.4 | Large or bold text, headings |
| #E663BD text on white | 3.05:1 | AA large text | Lc 56.7 | Large or bold text, headings |
| #E663BD text on black | 6.88:1 | AA | Lc -45.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF1F9
oklch(97.1% 0.017 339.9)
-
Step 100
100
#FBE1F1
oklch(93.5% 0.035 340.3)
-
Step 200
200
#F9C9E6
oklch(88.6% 0.066 341.6)
-
Step 300
300
#F5A2D7
oklch(81% 0.118 341.4)
-
Step 400
400 (this color)
#E663BD
oklch(69% 0.191 341.4)
-
Step 500
500
#E22FB3
oklch(63.1% 0.244 341.4)
-
Step 600
600
#C6009B
oklch(55.6% 0.24 341.3)
-
Step 700
700
#A80082
oklch(49.2% 0.212 341.7)
-
Step 800
800
#8A006B
oklch(42.6% 0.184 341.4)
-
Step 900
900
#730559
oklch(37.6% 0.158 341.3)
-
Step 950
950
#440A34
oklch(27% 0.1 341.6)
#E663BD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6B86C0 | 0.203 |
| Deuteranopia (no green cones) | #919BBA | 0.180 |
| Tritanopia (no blue cones) | #F36588 | 0.084 |
| Achromatopsia (no color) | #949494 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E663BD
#E663BD
oklch(69% 0.191 341.4)
- #00B87C
#00B87C
oklch(69.1% 0.154 161.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E663BD, closest first.
No curated palette has a color within ΔE 0.04 of #E663BD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.037
- Orchid #DA70D6 ΔE 0.044
- Hot Pink #FF69B4 ΔE 0.053
- Bubblegum #FF6CB5 ΔE 0.055
- Bubble Gum Pink #FF69AF ΔE 0.056
- Barbie Pink #FE46A5 ΔE 0.062
- Medium Pink #F36196 ΔE 0.063
- Purply Pink #F075E6 ΔE 0.066
Use #E663BD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.