#E663AD
Closest named color: Pale Magenta (#D767AD). oklch(68.4% 0.181 347.9), rgb(230, 99, 173).
Aa
Black text reads best on this color (6.75:1).
About this color
#E663AD is a medium-light, vivid pink. In OKLCH its lightness is 68%, its chroma 0.181 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.027 away. Black text reads best on it, at 6.75:1.
| Hue family | Pinks |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.181) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.75:1 |
| White text | 3.10:1 |
Values
| HEX | #E663AD |
| RGB | rgb(230, 99, 173) |
| HSL | hsl(326, 72%, 65%) |
| OKLCH | oklch(68.4% 0.181 347.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E663AD | 3.10:1 | AA large text | Lc -62.8 | Content text, not long reading |
| Black text on #E663AD | 6.75:1 | AA | Lc 46.6 | Large or bold text, headings |
| #E663AD text on white | 3.10:1 | AA large text | Lc 57.4 | Large or bold text, headings |
| #E663AD text on black | 6.75:1 | AA | Lc -44.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE2EE
oklch(93.7% 0.032 348.1)
-
Step 200
200
#FAC9E0
oklch(88.5% 0.063 348.6)
-
Step 300
300
#F7A2CE
oklch(80.9% 0.114 347.6)
-
Step 400
400 (this color)
#E663AD
oklch(68.4% 0.181 347.9)
-
Step 500
500
#E434A2
oklch(63% 0.231 347.7)
-
Step 600
600
#CA008B
oklch(55.6% 0.234 347.8)
-
Step 700
700
#AB0075
oklch(49.1% 0.206 347.8)
-
Step 800
800
#8D0060
oklch(42.6% 0.179 347.7)
-
Step 900
900
#750A4F
oklch(37.7% 0.15 348.2)
-
Step 950
950
#450B2E
oklch(27% 0.095 348.5)
#E663AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7184AF | 0.197 |
| Deuteranopia (no green cones) | #969AAA | 0.175 |
| Tritanopia (no blue cones) | #F56080 | 0.071 |
| Achromatopsia (no color) | #929292 | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E663AD
#E663AD
oklch(68.4% 0.181 347.9)
- #00B489
#00B489
oklch(68.4% 0.138 168.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E663AD, closest first.
No curated palette has a color within ΔE 0.04 of #E663AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.027
- Medium Pink #F36196 ΔE 0.041
- Bubble Gum Pink #FF69AF ΔE 0.049
- Hot Pink #FF69B4 ΔE 0.049
- Bubblegum #FF6CB5 ΔE 0.052
- Pale Violet Red #DB7093 ΔE 0.055
- Barbie Pink #FE46A5 ΔE 0.056
- Rosy Pink #F6688E ΔE 0.060
Use #E663AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.