#E660A4
Closest named color: Pale Magenta (#D767AD). oklch(67.7% 0.18 351.4), rgb(230, 96, 164).
Aa
Black text reads best on this color (6.57:1).
About this color
#E660A4 is a medium-light, vivid red. In OKLCH its lightness is 68%, its chroma 0.180 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.030 away. Black text reads best on it, at 6.57:1.
| Hue family | Reds |
| Lightness | medium-light (68%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 6.57:1 |
| White text | 3.19:1 |
Values
| HEX | #E660A4 |
| RGB | rgb(230, 96, 164) |
| HSL | hsl(330, 73%, 64%) |
| OKLCH | oklch(67.7% 0.18 351.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E660A4 | 3.19:1 | AA large text | Lc -63.9 | Content text, not long reading |
| Black text on #E660A4 | 6.57:1 | AA | Lc 45.6 | Large or bold text, headings |
| #E660A4 text on white | 3.19:1 | AA large text | Lc 58.4 | Large or bold text, headings |
| #E660A4 text on black | 6.57:1 | AA | Lc -43.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FCE1EC
oklch(93.5% 0.033 351.2)
-
Step 200
200
#FBC9DE
oklch(88.5% 0.063 351.4)
-
Step 300
300
#F9A2C9
oklch(80.9% 0.113 351.5)
-
Step 400
400 (this color)
#E660A4
oklch(67.7% 0.18 351.4)
-
Step 500
500
#E73399
oklch(63.1% 0.23 351.5)
-
Step 600
600
#CC0083
oklch(55.6% 0.231 351.2)
-
Step 700
700
#AD006E
oklch(49.2% 0.204 351.3)
-
Step 800
800
#8F005A
oklch(42.7% 0.177 351.4)
-
Step 900
900
#76084B
oklch(37.7% 0.15 351)
-
Step 950
950
#460A2C
oklch(27% 0.096 351)
#E660A4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7281A6 | 0.197 |
| Deuteranopia (no green cones) | #9699A1 | 0.179 |
| Tritanopia (no blue cones) | #F65A7B | 0.064 |
| Achromatopsia (no color) | #909090 | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E660A4
#E660A4
oklch(67.7% 0.18 351.4)
- #00B18D
#00B18D
oklch(67.7% 0.132 171.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E660A4, closest first.
No curated palette has a color within ΔE 0.04 of #E660A4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.030
- Medium Pink #F36196 ΔE 0.033
- Pale Violet Red #DB7093 ΔE 0.049
- Bubble Gum Pink #FF69AF ΔE 0.053
- Rosy Pink #F6688E ΔE 0.053
- Barbie Pink #FE46A5 ΔE 0.054
- Hot Pink #FF69B4 ΔE 0.054
- Bubblegum #FF6CB5 ΔE 0.057
Use #E660A4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.