#E65D90
Closest named color: Medium Pink (#F36196). oklch(66.7% 0.176 359.9), rgb(230, 93, 144).
Aa
Black text reads best on this color (6.33:1).
About this color
#E65D90 is a medium-light, vivid red. In OKLCH its lightness is 67%, its chroma 0.176 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Pink (#F36196), ΔE 0.027 away. Black text reads best on it, at 6.33:1.
| Hue family | Reds |
| Lightness | medium-light (67%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Medium Pink (#F36196) |
| Black text | 6.33:1 |
| White text | 3.31:1 |
Values
| HEX | #E65D90 |
| RGB | rgb(230, 93, 144) |
| HSL | hsl(338, 73%, 63%) |
| OKLCH | oklch(66.7% 0.176 359.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #E65D90 | 3.31:1 | AA large text | Lc -65.3 | Content text, not long reading |
| Black text on #E65D90 | 6.33:1 | AA | Lc 44.2 | Non-text elements, placeholder text |
| #E65D90 text on white | 3.31:1 | AA large text | Lc 59.8 | Large or bold text, headings |
| #E65D90 text on black | 6.33:1 | AA | Lc -41.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E9
oklch(93.5% 0.025 359.2)
-
Step 200
200
#F5CDD8
oklch(88.6% 0.047 359.7)
-
Step 300
300
#F0AABE
oklch(81% 0.086 0.5)
-
Step 400
400
#E5799D
oklch(70.7% 0.139 0)
-
Step 500
500 (this color)
#E65D90
oklch(66.7% 0.176 359.9)
-
Step 600
600
#C52F6F
oklch(55.7% 0.191 360)
-
Step 700
700
#A91F5D
oklch(49.1% 0.178 359.7)
-
Step 800
800
#8A1D4C
oklch(42.8% 0.148 359.9)
-
Step 900
900
#6F203F
oklch(37.8% 0.115 0.2)
-
Step 950
950
#411425
oklch(26.9% 0.073 359.7)
#E65D90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #757D91 | 0.196 |
| Deuteranopia (no green cones) | #9A978D | 0.178 |
| Tritanopia (no blue cones) | #F85071 | 0.052 |
| Achromatopsia (no color) | #8D8D8D | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #E65D90
#E65D90
oklch(66.7% 0.176 359.9)
- #00AC97
#00AC97
oklch(66.7% 0.121 179.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #E65D90, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Pink #F36196 ΔE 0.027
- Pale Violet Red #DB7093 ΔE 0.040
- Rosy Pink #F6688E ΔE 0.041
- Warm Pink #FB5581 ΔE 0.043
- Pale Magenta #D767AD ΔE 0.049
- Paradise Pink #EF476F ΔE 0.050
- Muted Pink #D1768F ΔE 0.060
- Barbie Pink #FE46A5 ΔE 0.064
Use #E65D90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.